Social Media Intern

Description

Company Mission:

At Visit Baltimore, our mission is to positively impact the quality of life of the people who live and work in the city. We do this by attracting visitor spending that creates jobs, supports local businesses and attractions and generates needed revenue for the city and state. We focus our marketing and sales efforts on telling the story of our vibrant and diverse destination to prospective visitors, proactively securing meetings and conventions for Baltimore, and emphasizing our city’s authentic flavor and community. We are a 501(c)(6) non-profit, funded primarily by visitor-paid hotel taxes.

Company Values:

Our day-to-day behaviors are the foundation of our workplace culture. Because of this, all our actions must come from a place of respect for ourselves, our colleagues, our customers, our community and our stakeholders. Grounded in a foundation of respect, we embrace the following values as the principal pillars of our culture:

· Practice Mindfulness · Ensure Collaboration · Exemplify Adaptability · Celebrate Diversity · Ignite Innovation

Summary:

Visit Baltimore is seeking a creative, motivated and social media-savvy college student to join our marketing and communications team as a Social Media Intern for the spring 2027 semester. This internship offers a unique opportunity to gain hands-on experience in social media management, digital storytelling, content collection and curation while helping showcase the people, places and experiences that make Baltimore a compelling destination.

In this role, the intern will work closely with Visit Baltimore's social media team to support content planning, short-form video production, copywriting, community engagement and social media strategy across platforms such as Instagram, Facebook, LinkedIn, Threads, TikTok and YouTube.

Students will gain firsthand experience in managing social media for a destination marketing organization and leave with valuable real-world experience in a fast-paced, collaborative environment, a deeper understanding of digital marketing in the tourism industry and opportunities to develop portfolio-worthy work. The intern will report to the Social Media Manager with opportunities to collaborate with and learn from other members of the marketing and communications team.

Compensation and Hours:

This internship is compensated at $15.00 per hour and is also available for college credit. Please note that college credit and the associated assignments due for the intern’s school are the responsibility of the applicant with support provided by Visit Baltimore as appropriate. Interns are expected to complete a minimum of 100 hours over the course of the internship. Scheduling is flexible depending on the candidate’s availability and academic needs.

Interns should expect to dedicate 10-15 hours per week, with at least one day spent in person at the Visit Baltimore office or at an offsite event with some evenings and weekends possible. Reimbursement for parking and public transportation is available.

Possible Responsibilities May Include:

· Assist with developing, organizing and maintaining Visit Baltimore's social media content calendar. · Draft engaging, platform-specific social media captions and copy that align with Visit Baltimore's brand voice and target audiences. · Support the planning, filming, editing and production of short-form video content from initial concept through final publication. · Participate in content collection days, site visits and local events to capture photo and video assets. · Repurpose existing website articles, visitor guide features and other editorial content into engaging social media formats, including carousels, reels and other creative storytelling opportunities. · Research social media trends, emerging platform features and best practices, with a particular focus on identifying opportunities to strengthen Visit Baltimore's social presence. · Conduct competitive research on other destination marketing organizations (DMOs) and tourism brands, identifying successful content strategies, creative campaigns and potential opportunities for Visit Baltimore's social channels. · Assist with community management across Visit Baltimore's social platforms, including monitoring comments and relevant conversations and identifying opportunities for meaningful audience interaction. · Support Visit Baltimore's YouTube content strategy by uploading and optimizing existing evergreen video content. · Monitor social media performance and engagement metrics. · Assist the Social Media Manager and marketing and communications team with other duties as assigned.

Requirements

This internship is ideal for college juniors or seniors interested in pursuing a career in social media management, digital marketing, content creation, advertising, tourism or communications. Priority will be given to students studying marketing, communications, journalism, digital media or related fields who demonstrate an interest in digital storytelling and social media strategy.

Other requirements include:

· Ability to work 10-15 hours or 2 days per week, with at least one day in person at the Visit Baltimore office or an offsite event. · Strong writing, editing and proofreading skills, with an ability to adapt messaging to different social media platforms and audiences. · Familiarity with major social media platforms including Instagram, TikTok, Threads, Facebook, YouTube and LinkedIn, and an interest in emerging trends and digital culture. · Basic experience or a willingness to learn short-form video production, including filming, editing and creating content for Instagram Reels and TikTok. · Familiarity with creative tools such as Canva, CapCut, Adobe Creative Cloud or similar editing platforms is preferred. · Strong organizational skills and attention to detail, with an ability to manage multiple projects simultaneously. · An understanding of social media engagement, audience behavior and platform-specific best practices, or an eagerness to develop these skills. · Creativity, curiosity and a willingness to contribute new ideas while working collaboratively with a team. · Ability to receive and incorporate constructive feedback. · A love for Baltimore and an appreciation for its diverse neighborhoods, arts and culture, food scene and local communities. · Positive attitude, initiative and willingness to learn. · Ability to work both independently and collaboratively. · Access to reliable transportation and willingness to attend occasional events on evenings or weekends. · Dependability and professionalism are a must.

How to Apply

Please submit the following documents to complete your application:

· Cover Letter · Resume · Optional: Examples of social media content, creative projects or a digital portfolio demonstrating relevant skills and interests.

Send all materials to ephan@baltimore.org no later than Friday, 11/27/26.