Marketing Operations Manager

About UNRL

At UNRL, we're redefining what performance wear means. We create premium apparel that blurs the line between work, sport, and everyday life. Our team is driven by innovation, craftsmanship, and authenticity. We're looking for people who share our belief that people matter, effort counts, success is found in sweating details, and culture drives excellence. Join us and help build a brand that empowers people to look good, feel confident, and perform their best.

How did we get here?

• We hire great people that fit our culture and have an old-school work ethic.
• We make great products and provide our customers with an unreal experience.
• We create great processes that enable us to set goals and track our success.

The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We are building a brand that will stand the test of time and continue to make a positive impact in our communities.

Job Overview

The Marketing Operations Manager owns the operating system that keeps UNRL Marketing aligned, accountable, and moving. This role combines marketing planning, project management, systems ownership, budget oversight, and performance reporting to help the team execute effectively and make informed business decisions.

Working across Brand, Creative, Production, Product, E-Commerce, Partnerships, Wholesale, Finance, and Supply Chain, this person connects marketing priorities to business goals, team capacity, product availability, and financial performance. The ideal candidate brings strong business acumen, analytical thinking, and hands-on operational leadership, with the ability to turn complex work and data into clear priorities, reliable execution, and measurable improvement.

Why UNRL

UNRL is building an omnichannel marketing organization to support the next phase of growth across direct-to-consumer, wholesale, partnerships, licensed programs, and brand initiatives. This role will build the structure, visibility, and accountability needed to scale the volume and complexity of work while improving how marketing resources are invested and how results inform future decisions.

Responsibilities

Marketing Planning and Execution

• Own the master marketing calendar across brand campaigns, product launches, collaborations, partnerships, retail and wholesale initiatives, and key company moments; align timing and priorities with business goals.
• Build and manage campaign workbacks with clear scopes, milestones, owners, dependencies, approval points, and launch requirements. Lead kickoffs, status meetings, handoffs, and launch-readiness reviews.
• Lead marketing intake, prioritization, and resource planning. Assess team capacity and production needs, recommend tradeoffs, and escalate decisions when scope, budgets, resources, or timelines are at risk.
• Budget and Resource Management
• Partner with Marketing leadership and Finance to build and monitor marketing budgets, track committed and actual spending, update spend forecasts, and explain variances across campaigns, production, agencies, and tools.
• Maintain visibility into vendor scopes, estimates, purchase approvals, and invoices in partnership with functional owners and Finance; flag overruns early and recommend corrective action.
• Evaluate campaign costs, resource utilization, and external support needs to identify efficiencies and inform investment decisions while protecting execution quality.

Systems and Process Ownership

• Own the Marketing team’s project management system, including Monday.com, and maintain consistent workflows, templates, documentation, data standards, and reporting.
• Partner with channel and technical owners to improve connections among planning, asset management, marketing platforms, and reporting tools. Identify automation opportunities, reduce manual work, and improve data accuracy.
• Create playbooks and coordinate onboarding and training so team members and external partners consistently adopt marketing systems, processes, and reporting expectations.

Performance Reporting and Business Insights

• Build and maintain a marketing KPI dashboard with channel owners and Finance, connecting execution, spending, and results. Track launch timeliness, capacity, budget performance, campaign results, and agreed measures of marketing efficiency.
• Consolidate and validate reporting inputs, establish consistent metric definitions with data owners, and surface trends, risks, and opportunities across channels. Translate findings into clear recommendations for leadership.
• Lead campaign retrospectives and regular operational reviews; document lessons, assign improvements, and track follow-through to strengthen future planning, investment, and execution.

Cross Functional Alignment and Launch Readiness

• Partner with Product, Supply Chain, E-Commerce, and Sales to align campaign timing with inventory availability, product readiness, demand expectations, and channel needs; surface changes that affect launch plans or revenue opportunities.
• Coordinate dependencies across Product & Campaign, Creative, Production, channel teams, and external partners. Confirm required assets, approvals, product information, and channel deliverables are ready for launch.
• Provide leadership with a clear view of portfolio priorities, financial commitments, capacity, and launch risks. Drive issue resolution while maintaining clear functional ownership and accountability.

What Good Looks Like

Marketing has one reliable source of truth for priorities, timelines, ownership, budgets, and results. Teams spend less time coordinating work and more time executing. Leadership can see where resources are committed, which initiatives need attention, and how operational and performance insights should shape the next decision.

Success Measures

• On-time campaign and product launch execution, with fewer missed milestones and late-stage risks.
• Accuracy and timeliness of marketing calendars, spend forecasts, and leadership reporting.
• Visibility into team capacity, campaign costs, and budget variances, with timely corrective action.
• Consistent system adoption, reliable data, and reduced manual coordination and rework.
• Documented improvements informed by campaign results, operational reviews, and stakeholder feedback.

Requirements

• 5+ years of progressive experience in marketing operations, integrated marketing, business operations, or a similar cross-functional role, with ownership of complex marketing programs.
• Experience managing multi-channel marketing calendars and simultaneous campaigns and product launches, from planning and creative development through production, channel execution, and performance review.
• Strong financial and analytical acumen, with experience managing or supporting budgets, spend forecasting, variance analysis, and resource planning.
• Proven ability to build scalable workflows, lead cross-functionally without direct authority, manage competing priorities, and create accountability in a fast-moving environment.

Technical Expertise

• Advanced experience with Monday.com, Asana, Workfront, or similar project management platforms, including workflow design, automation, dashboards, and adoption.
• Strong proficiency in Excel or Google Sheets, with the ability to analyze financial and operational data and translate findings into clear recommendations.
• Ability to build and maintain reporting that connects project status, capacity, spending, and marketing performance; working knowledge of marketing platforms and data flows.
• Strong written and verbal communication, attention to detail, and judgment around prioritization, risk management, and escalation.

Preferred Qualifications

• Experience within apparel, activewear, retail, e-commerce, lifestyle, or another fast-paced consumer brand.
• Experience supporting an omnichannel organization across direct-to-consumer, wholesale, retail, partnerships, or licensed programs.
• Experience partnering with Finance and Supply Chain and working closely with Creative and Production teams to create structure that supports the creative process.
• Minnesota-based, in-office presence strongly preferred.

Our Leadership Principles

• Lead with ownership, accountability, and integrity.
• Create clarity and focus across teams.
• Use data, sound judgment, and business priorities to make decisions.
• Anticipate issues and solve problems before they impact execution.
• Build trust through collaboration, transparency, and follow-through.
• Continuously improve how work gets done.

Benefits

• Health Insurance (Immediate Eligibility)
• Dental Insurance (Immediate Eligibility)
• Vision Insurance (Immediate Eligibility)
• Annual Performance Bonus (Immediate Eligibility based on Company and Individual Performance)
• 401(k) Profit Sharing Retirement Plan (Eligibility begins after 1 year of employment)
• 401(k) 4% Employer match (Eligibility begins after 1 year of employment)
• PTO (Immediate Eligibility)
• Employee Discount on UNRL product (Immediate Eligibility)