Marketing and Communications Manager
Location: Remote, US Based, EST Employment Type: Full-time
About the Role
Over the past year, Underscore has built the foundation for a stronger marketing and new business engine, including a refreshed brand and positioning, a redesigned website, a defined ideal client profile, HubSpot infrastructure, an earned media program, and a growing portfolio of events and experiences designed to connect us with leaders across biopharma.
Now we’re looking for a Marketing and Communications Manager who can execute on that foundation to deliver a consistent, high-performing marketing and communications program.
The Marketing and Communications Manager will own the day-to-day execution of Underscore’s efforts across content, thought leadership, case studies, digital marketing, events, PR, sales enablement, and internal communications. This person will work closely with our leadership, subject matter experts, Sales Enablement, and external marketing and PR partners to make sure great ideas become great content and, ultimately, business opportunities.
This role will also help shape experiences. This includes our Rare Company Dinner series, which will be held at least four times in 2027. The manager will work on invitations, follow-ups, venue management, and ensuring we deliver premium, valuable experiences for senior leaders in biopharma.
Internally, this person will help lead the communications that keep our people informed, connected, and engaged. This includes managing our monthly Town Halls and maintaining our online communication hub.
This is a hands-on role for someone who is equally comfortable developing a content calendar, interviewing a media expert for a case study, building a HubSpot campaign, preparing a Town Hall, supporting an industry event, and looking at performance data to determine what we should do next.
What You’ll Do
Content & Thought Leadership
- Own and execute Underscore’s editorial calendar across the website, LinkedIn, email, and other marketing channels.
- Develop and manage the Rare Company newsletter, creating relevant and compelling content for biopharma leaders and prospective clients. The source of this information will be Underscore’s subject matter experts. The Marketing and Communications Manager will shape the story and language.
- Turn the expertise that already exists across Underscore into compelling content, including conference takeaways, partner insights, industry perspectives, media and analytics thought leadership, and emerging trends.
- Maintain Underscore’s voice and strengthen our position in the healthcare and biopharma marketplace.
- Keep the Underscore website current with new team members, company news, events, awards, thought leadership, and other relevant updates.
- Route leads that come through the site for our Rare Company Dinners, as well as general leads, to the right resources for follow-up. The approach and executional requirements will be outlined in our 2027 plan.
Internal Communications & Company Meetings
- Own the planning and execution of Underscore’s monthly Town Halls, partnering with leadership to shape agendas, gather content, coordinate presentations and speakers, and ensure employees hear the information that matters most.
- Partner with leaders across the company to translate company updates, milestones, and organizational news into communications that are clear, engaging, and relevant to employees.
- Help create a consistent internal communications cadence so employees understand what is happening across Underscore, where the company is going, and how their work connects to it.
- Bring the same storytelling, clarity, and attention to Underscore’s internal communications that we bring to our external brand.
Case Studies & Credentials
- Build and maintain a strong library of Underscore case studies, with a goal of developing approximately two new case studies per quarter.
- Partner with account leads, media teams, analytics, and other subject matter experts to identify compelling stories and results.
- Own the case study process from beginning to end, including interviews, results gathering, writing, internal review, client approval, publishing, and inclusion in the sales library.
- Navigate client confidentiality and healthcare industry requirements to develop compelling blinded case studies when necessary.
- Ensure our capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials remain current and easy to access.
HubSpot & Sales Enablement
- Serve as a day-to-day marketing partner to Sales Enablement and the broader growth team.
- Support marketing activity within HubSpot, including getting content to fuel custom messages designed to engage the client and get a conversation going.
- Deliver tailored communications and content strategies for different prospect audiences and stages of the new business journey. This will be structured by audience so we can test and learn what works and what doesn’t.
- Maintain a consistent cadence for timely lead follow-up following conferences, events, campaigns, and other business development activities. These standards will be agreed upon as part of our 2027 plan.
- Participate in the preparation of monthly reporting that gives leadership visibility into pipeline sources, campaign performance, content engagement, and marketing effectiveness.
PR & Awards
- Support Underscore’s external PR agency by providing company information, executive bios, subject matter expertise, quotes, images, approvals, and other materials needed to support earned media.
- Own the annual awards calendar and coordinate submissions from initial opportunity through final deadline.
- Help execute and continuously improve the playbook for major industry moments such as Fierce Pharma Week.
What We’re Looking For
Required
- 4–6 years of B2B marketing agency experience, ideally with at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies.
- Exceptional writing and editing skills. You can interview a subject matter expert and turn the conversation into content that a senior biopharma marketer would genuinely want to read.
- Strong understanding of HubSpot, including best practices for relationship management.
- Demonstrated experience owning and consistently executing against an editorial or content calendar.
- Strong project management skills, with the ability to move multiple initiatives from idea to execution without losing momentum.
- Comfortable working directly with senior leaders and subject matter experts to turn their expertise into accessible, differentiated content.
- A strong sense of ownership and follow-through. You see something that needs to get done and know how to move it forward.
- Strong PowerPoint skills required.
Preferred
- Internal communications experience is a plus.
- Agency experience, particularly within media, digital marketing, healthcare communications, or a related environment.
- Experience developing pharmaceutical or healthcare case studies and navigating client legal, regulatory, or confidentiality requirements.
What Success Looks Like
Within the first year, success in this role will mean:
- Underscore has a consistent editorial calendar that is being executed across channels.
- The Rare Company newsletter has become a recognizable and valuable communication for our target audience.
- New case studies are being developed and added to our credentials library each quarter.
- Leads from events, campaigns, and other marketing activity have clear ownership and timely follow-up.
- The website and sales enablement materials remain current rather than being updated reactively.
- Strong ideas and insights from across Underscore are consistently turned into useful, market-facing content.
- Leadership has clear monthly visibility into marketing activity, engagement, lead sources, and pipeline contribution.
- Monthly Town Halls are thoughtfully planned and executed, with clear, relevant content that helps employees understand what is happening across the company.
Who Will Thrive Here
You’re a doer.
You like taking something from idea to finished product. You know how to pull a good story out of people who may not think of themselves as storytellers. You care about the quality of the writing, but you also care whether someone opened it, responded to it, understood it, or wanted to have a conversation because of it.
You understand that good communication matters on both sides of the company. You can help tell Underscore’s story to the market while also helping our people understand where we’re going, what matters, and how they are part of it.
You’re comfortable working in an environment where there are plenty of ideas and opportunities, and part of your value is bringing the structure, discipline, and follow-through that turns those ideas into a real marketing and communications program.
At Underscore, you’ll have access to deep expertise across media, analytics, strategy, and healthcare. Your job is to help make sure both our people and the market see it.
Interested? Apply by submitting your resume and a brief note outlining your healthcare or media experience.
Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.
Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.
If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.
