Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes. Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences. Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams. Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation. Synthesize market research, customer insights, operational detail, and performance data into clear recommendations. Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials. Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments. Use digital performance data, customer relationship management (CRM) insights, marketing automation data, and content governance practices to improve effectiveness. Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums. You're a strategic, collaborative marketer who can move comfortably between audience strategy, content development, and go-to-market execution. You bring strong communication skills, sound business judgment, and the ability to turn complex information into clear recommendations and compelling stories. Bachelor's degree in Marketing, Communications, Business, or a related field. 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing. Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes. Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization. Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue. Excellent writing, presentation, facilitation, project management, and interpersonal skills. Ability to manage multiple priorities and influence without direct authority. Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories. Experience in B2B software as a service (SaaS), human capital management (HCM), payroll, workforce management, HR technology, supply chain or operations technology, or another enterprise software environment. Experience marketing to service-led, distribution-intensive, or distributed-workforce organizations, such as professional services, business services, financial services, staffing, logistics, transportation, wholesale distribution, distribution centers, or field services. Familiarity with workforce priorities such as labor forecasting, scheduling, productivity, warehouse and distribution-center operations, skills and credentialing, employee experience, compliance, mobile workforce enablement, and service-level performance. Experience developing vertical campaigns, thought leadership, account-based marketing programs, field and event content, executive communications, customer stories, or sales enablement. Comfort working with AI-assisted marketing workflows, digital performance data, CRM and marketing automation insights, and content governance processes. Ability to represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.