Marketing Coordinator

This role is responsible for supporting the execution of global and regional marketing initiatives across retail channels, with a primary focus on retail marketing, promotional programs, events, customer activations, and retail campaign execution. This role will help bring global brand campaigns to life across retail channels, coordinating the assets, tools, and information needed to drive traffic, customer engagement, and sales. Reporting to the Senior Manager, Global Marketing, PR & Social, the Marketing Coordinator will work closely with global and regional marketing partners, Retail Operations, store and district teams, and cross-functional partners across Creative, Visual Merchandising, PR, Social, CRM, and Media. The ideal candidate enjoys managing details, keeping projects moving, and providing hands-on support in a fast-paced environment. This is a hybrid role, we work on site 4 days and remotely 1 day weekly.

Responsibilities:

Global & Retail Marketing

• Support the execution of global marketing campaigns across retail channels, ensuring consistency with brand priorities and campaign guidelines.
• Prepare and distribute retail marketing toolkits, store campaign assets, and promotional & execution guidelines to regional teams, stores, district managers, and mall marketing partners.
• Coordinate seasonal promotions, and local retail activations.
• Gather regional and store marketing needs, coordinate asset requests, and track delivery against retail campaign timelines.
• Follow up with stores and shopping centers to confirm marketing support, participation, and execution.
• Support promotional logistics, including product and gift inventory, shipping, delivery tracking, and store instructions.
• Collect regional and store feedback, store execution examples, and campaign results to support recaps and inform future initiatives.

Marketing Administration & Coordination

• Maintain the global marketing calendar, tracking campaign launches, regional initiatives, promotions, events, and key deadlines.
• Keep project trackers, contact lists, asset folders, and marketing resources organized and up to date.
• Route marketing materials for review and approval, consolidate feedback, and distribute final assets.
• Support vendor onboarding, purchase orders, invoice processing, and expense tracking in partnership with Finance and internal teams.
• Coordinate meetings, prepare agendas and recaps, and follow up on action items across global and regional partners.
• Provide day-to-day administrative and logistical support to the Global Marketing team.

Retail Events & Customer Activations

• Support planning and execution of brand activations, store events, and private shopping experiences.
• Coordinate event logistics, including vendor communication, supplies, gifting, shipping, guest lists, and schedules.
• Prepare event materials and store communications to support consistent execution.
• Provide on-site assistance with setup, guest check-in, vendor coordination, store team support, and breakdown.
• Help prepare post-event recaps, including store participation, attendance, customer engagement, and sales results where available.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• 1–2 plus years of experience in retail marketing, retail, brand marketing, store operations, events, or project coordination; relevant internships will be considered.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities and deadlines.
• A proactive approach to problem-solving and follow-through.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Outlook.
• Interest in global brand marketing, retail marketing, store activations, customer experience, and luxury or lifestyle brands.
• Ability to collaborate with partners across regions and time zones.
• Ability to support occasional evening or weekend events.
• Ability to travel as needed, up to a maximum of 10%.
• Strong collaboration, communication and influencing skills across internal and external partners
• Self-starter with ability to take initiative, ownership and accountability.
• Ability to perform physical tasks as needed, including lifting and carrying items up to 20 lbs.

Associate Benefits:

• Career pathing
• Work-life balance
• Training
• Paid time off
• Pet Insurance
• Tuition Reimbursement
• Employee Discount
• Employee Assistance Program (EAP)
• Comprehensive benefits package including medical and dental insurance with partial employer contributions, vision insurance, company-paid basic life insurance, Accidental Death & Disability Insurance, Supplemental Life insurance, 401(k) with a company match, and commuter benefits.
• This role may have the opportunity to earn an annual target bonus based on several factors including Company and individual performance, subject to the terms and conditions of the Company’s bonus plan in effect from time to time. Details regarding the plan are outlined in each employee’s plan agreement.

Why you'll love working here:

At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed - guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment - along with competitive salaries and comprehensive benefits programs.

What we value:

• INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
• PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
• CULTURE & INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.

The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.