Marketing Manager

Trustar Bank is a community bank conceived to meet the banking needs of businesses and individuals in the greater metropolitan Washington DC area. The Organizers of the Bank are experienced bankers, bank investors, and business professionals in the Bank’s target market area. Rapid consolidation in the Bank’s target market has created an opportunity for a community-based commercial bank.

A viable market, sufficient capital, engaged leadership, and strong management are critical success factors for any financial institution. Service differentiates one bank from another. As a community bank, Trustar Bank‘s strategy is to be a personalized alternative to larger, super-regional financial institutions that increasingly dominate the Bank’s primary market. Our mission statement emphasizes personal service, responsiveness, and a willingness to tailor products and services to meet the needs of our customers:

“At Trustar, our mission is to be your partner for financial success, to provide a sound investment for our shareholders, and to support our local community.”

“Our unique approach to financial services and our ‘can do’ attitude sets us apart from our competition. At Trustar, our philosophy is to provide customized banking solutions and top-notch service that truly addresses your individual needs.”

Trustar Bank is currently seeking an experienced Marketing Manager who will be responsible for the design, creation and delivery of marketing and communications programs to support the expansion and growth of the Banks brand, services and products.

Summary of Job Duties:

• Create and execute marketing plan for future growth, aligning with the Bank’s strategic goals.
• Source data and create reports regarding initiatives, social media, products, etc.
• Manages the effective communication of the Bank with the public and maintains the Company's favorable public image through social media, public events, and other media.
• Protect and strengthen the Bank’s brand with consistent messaging cross branches, digital channels and printed materials.
• Orders marketing supplies, brochures, etc.
• Maintains marketing book: ensures all promotions, articles, ads, etc. are included and updated.
• Creates, organizes, maintains, revises, and delivers marketing materials such as promotions, flyers, presentations, articles, etc. to the public and staff as needed.
• Manage marketing request ticket system daily to ensure all departments have timely responses to requests.
• Supports Business Development by creating campaigns to attract deposits, loans, treasury management clients and new accounts.
• Arranges preparatory meetings for trade shows, seminars and events.
• Development of draft advertising layouts and text for marketing materials and presentation to management for approval and review.
• Responsible for gathering materials about competitive companies in our field.
• Consult with the printing company and design representatives on the requirements of projects.
• Works collaboratively with Bank and outside individuals and groups
• Responsible for design and maintenance of the website.
• Serves as liaison with all vendors.
• Collects data about consumers, competitors, and market conditions and configures for analysis. Collects internal data using appropriate techniques and software.
• Tracking results with key metrics such as website traffic, lead generation, account openings, campaign ROI, and customer engagement.
• Ensures all marketing materials comply with banking regulations.
• Preparation of press releases, website updates and event announcements as needed.
• Primary contact for sponsorship inquiries and coordination of approved programs, ensuring that sponsorships are completed before presenting to senior management.
• Draft communications with Bank stakeholders and clients.
• Responsible for corporate events to include catered events, staff events, annual shareholder meeting, keynote speaker and presentations to customers or prospective customers.

​​​​​​​Key Skills and Specifications:

• Excellent analytical and presentation skills including skills to handle many assignments simultaneously.
• Work efficiently under pressure and firm deadlines, both individually and as part of a team.
• Exhibit great creativity and resourcefulness.
• Excellent effectual communication skills are required as well as having equally effective people skills to work with clients.
• Excellent problem-solving skills necessary.
• Advanced knowledge of marketing principles, while understanding new technologies.
• Strong copyright skills and ability to rework technical aspects for a broad range of audience.
• Strong research skills to acquire market information and answer questions from team of managers, members, clients and public.
• Exhibit a high level of professionalism in conduct and appearance while creating an approachable and collaborative work environment.
• Demonstrate ability to solve problems, analyze systems and data and suggest appropriate solutions.
• Highly self-motivated individual, competent, energetic, and creative.
• Must possess strong writing and grammatical skills and the ability to interpret financials to tell a story.

Requirements:

• Bachelor's degree in Marketing, Communications or Public Relations or another field required.
• Prior experience in banking highly preferred.
• Minimum of five years' experience in Marketing, customer relations, event planning or combination thereof is required.
• Strong writing skills are required.
• Strong social media experience and acumen.
• Proficient computer skills including MS Word and Excel.
• Strong working skills in WordPress, Canva and social media channels.

Trustar Bank has grown rapidly since its start in 2019. With an all-star team and fast-paced environment, this is an exciting opportunity to join the Marketing Team. We also provide an outstanding benefits package to include a NO Deductible health care plan, a strong 401(k) with discretionary company match, LifeLock premier for all employees, and a generous PTO plan. This is an in-office position. We are an equal opportunity employer. Compensation based on experience, expected salary range to start at $100,000.