Director, Merchandising

True Classic is hiring a Director of Merchandising to take ownership of the consumer, the assortment, innovation, and go-to-market. This role will lead what we offer, who it serves, and how it shows up by channel, ensuring every assortment decision is clear, owned, and drives performance.

This role is ideal for someone who is a hands-on, decisive, consumer-obsessed merchant and can turn forecast and performance data into clear grow, change, test, or exit calls in a fast-paced, evolving environment.

All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.

AREAS OF ACCOUNTABILITY

ASSORTMENT AND LINE PLAN

• Own the line plan and assortment architecture across Men’s, Women’s, and every channel
• Set style mapping, style count, color, and pack architecture
• Own lifecycle and rationalization, making the call to grow, change, test, or exit
• Own line sheets and product naming

CONSUMER AND MARKET

• Use consumer segmentation, shopping behavior, and market trends to shape the line
• Turn unmet fit needs into fit-need and innovation briefs for Design and Product Development
• Own the returns-fit decision: what fit feedback changes in the line

CHANNEL ASSORTMENTS AND RETAIL PARTNERS

• Own channel assortments and distribution mapping across DTC, Amazon, wholesale, retail, and international
• Own retail planograms and lead planogram tests with Sales when placement is the issue
• Bring the assortment into line reviews and retailer meetings with a clear call
• Own site merchandising and digital bundles with Brand and Digital

PRICING AND GO-TO-MARKET

• Own pricing architecture and pricing execution
• Own the go-to-market and merchandising calendar
• Get each launch ready with Brand, Digital, Sales, Product Development, and Sourcing

CROSS-FUNCTIONAL COLLABORATION

• Partner with Commercial Forecasting and Planning to turn the forecast, performance drivers, and financial impact into grow, change, test, or exit decisions in a weekly business review
• Work with Sales to align on retailer meetings, planogram tests, account timing, and size-run restoration
• Collaborate with Brand and Digital to deliver launches, site merchandising, and digital bundles
• Partner with Product Development, Design, and the CT Special Projects team to translate fit-need and innovation briefs into product
• Work with Sourcing to ensure each launch is ready on time

QUALIFICATIONS

• Bachelor’s degree and 10+ years of merchandising experience in apparel or consumer goods
• Experience as a hands-on merchant across DTC and retail or wholesale assortments, including building line plans, channel assortments, and retail planograms
• Strong command of consumer segmentation and shopping behavior
• Ability to read forecast, sell-through, in-stock, and margin data from planning partners and make a clear call from it
• Demonstrated ability to lead line reviews, retailer meetings, and launches

PREFERRED QUALIFICATIONS

• Experience in club, mass, or specialty retail alongside DTC
• Experience directing innovation briefs and fit-led product development
• Strong pricing and pack architecture experience in a value-led brand
• Experience with marketplace and international assortments
• Demonstrated use of AI tools in day-to-day merchandising work

WORKPLACE ARRANGEMENT

This role is hybrid, based in Calabasas, CA (3x/week in office).

COMPENSATION AND BENEFITS

COMPENSATION

• $150,000 - $190,000, dependent on experience
• Performance bonus
• 401(k) plan with 3% company match

TIME OFF

• Unlimited PTO and sick time

HEALTH AND WELLNESS

• Company-paid medical, dental, and vision insurance
• $100 per month Health and Wellness stipend
• Free Employee Assistance Program

WORK AND GROWTH SUPPORT

• $100 per month Personal Workspace/Office stipend

PERKS

• $1,000 per year True Classic merchandise allowance