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Added 1 min ago
Branch Office Administrator
Edward Jones
La Porte, IN
Account Management: Aptitude to learn and understand the financial services industry. Includes account opening, handling account transfers and other requests at the direction of the…
Added 1 min ago
Assistant Chief Executive Officer (ACEO) - Fort Wayne, IN
Community Health Systems
Fort Wayne, IN
…sustainability. The position serves as part of the leadership development program and will require future relocation to prepare for advancement within the…
Added 2 mins ago
VH
Executive Director Healthcare Project Management Operations
Veterans Health Administration
Location Negotiable After Selection
- $151,661 to $228,000 USD / year
The ED, HPMO serves as a principal advisor to Veterans Health Administration (VHA) leadership and provides executive direction for enterprise transformation and process improvement…
Added 2 mins ago
SSP Incident Response Manager
State of Indiana
Indianapolis, IN
This position will work out of the Indianapolis Traffic Management Center building in Indianapolis and is responsible for the daily operations of the Hoosier Helper Safety Service Patrol…
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Cyber Systems Security Engineering Prin - E6
Lockheed Martin
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Serve as the principal cybersecurity engineering advisor and technical authority for architecture, systems security engineering, risk management, accreditation, integration, and technical…
Added 5 mins ago
DO
INVESTIGATION AND INQUIRIES SPECIALIST
Department of the Air Force
Lackland AFB, TX
- $108,001 to $140,403 USD / year
DUTY 2: Serves as the Commander's principal advisor on Air Force Complaints Resolution and Fraud, Waste, and Abuse (FWA) programs.
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GS
Supervisory Physical Scientist
Geological Survey
Moffett Field, CA · Reston, VA · Madison, WI · Lakewood, CO · Tuscaloosa, AL
- $147,945 to $197,200 USD / year
Directs program planning, budget formulation, and resource allocation to ensure effective management of scientific programs, personnel, information systems, and operational requirements in…
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AN
IT SPECIALIST (NETWORK)
Air National Guard Units
Belle Chasse, LA
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Information Technology Risk and Compliance officer (Closes 11/30/26)
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Pittsburgh, PA
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Supervisory Park Ranger (I)
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Bartlett Cove, AK
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VH
Supervisory Dietitian (Clinical Nutrition)
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Salisbury, NC
- $108,810 to $141,455 USD / year
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Administrative Officer
National Park Service
Honolulu, HI
- $93,445 to $121,482 USD / year
…business operations of the organization and serve as the principal advisor and management consultant to the Park Superintendent and the organization's management team for administrative…
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BO
Customer Experience Strategist
Bureau of the Fiscal Service
Washington, DC · Parkersburg, WV · Birmingham, AL · Austin, TX · Hyattsville, MD
- $125,776 to $187,093 USD / year
- Serving as a technical advisor on customer experience-related issues, providing guidance and expertise to support program objectives; AND
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HR ASST (MIL)
Army National Guard Units
Camp Murray, WA
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Management and Program Analyst (Operations Advisor)
Internal Revenue Service
IRS Nationwide Locations
- $125,776 to $197,200 USD / year
program operations and the administrative management of the organization.
Added 10 mins ago
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Financial Economist - Crypto Assets and Novel Products
Securities and Exchange Commission
Washington, DC
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…graduate theses in economics, or service as a consultant or advisor on technical economics…
Added 13 mins ago
TS
Public Notice for Attorney Advisor (Direct Hire)
Transportation Security Administration
Springfield, VA · San Francisco, CA · Atlanta, GA · Chicago, IL · Philadelphia, PA · Dallas, TX
- $90,925 to $164,301 USD / year
Chief Counsel Litigation Division: This Attorney Advisor position is in the Chief Counsel, Litigation Division and is responsible for researching and analyzing legal issues, interpreting…
Added 16 mins ago
OO
Deputy Director, Enterprise Management Directorate
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Pentagon, Arlington, VA
- $151,662 to $228,000 USD / year
Serves as the Deputy Director for the Enterprise Management Directorate under general administrative direction of the Director of the Enterprise Management Directorate, Office of the Deputy…
Added 16 mins ago
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Correctional Institution Administrator (Executive Assistant / Satellite Operations Administrator)
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Sheridan, OR
- $114,684 to $149,091 USD / year
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Added 19 mins ago
SB
Lead Support Services Specialist
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Washington, DC
- $121,785 to $158,322 USD / year
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Added 19 mins ago
VH
Health System Specialist - Executive Assistant to the Regional Nursing Officer
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Location Negotiable After Selection
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Lead Support Services Specialist
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Washington, DC
- $121,785 to $158,322 USD / year
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Added 19 mins ago
OO
Management and Program Analyst
Office of the Secretary of Defense
Pentagon, Arlington, VA
- $169,279 to $197,200 USD / year
This position is in the Department of Defense Special Access Program Central Office (DoD SAPCO). The Director ofDoD SAPCO serves as the senior official and advisor to the Secretary of…
Added 19 mins ago
CA
Supervisory CBP Officer (Chief of Staff)
Customs and Border Protection
Washington, DC
- $173,968 to $197,200 USD / year
Serving as a technical advisor on CBP operations
Added 24 mins ago
NL
Supervisory Attorney-Adviser (Supervisory Attorney-Adviser (FOIA))
National Labor Relations Board
Location Negotiable After Selection
- $126,384 to $164,301 USD / year
…interpersonal skills to interact with colleagues and senior level management, and strong research, writing, and analytical skills are…

Closed listing

TriNet

Executive Director, Demand Generation

Atlanta, GA, United States
Atlanta, United States

The preferred location for this role is Atlanta, GA, and the salary range for this location is $165,300.00 to $330,625.00.

This opening has closed.

The original listing is kept below for reference.

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Job details

Pay: The preferred location for this role is Atlanta, GA, and the salary range for this location is $165,300.00 to $330,625.00.
Closing date: May 1, 2027
Experience: Typically 15+ years experience in demand generation, digital marketing, or related roles, with a focus on driving lead generation and revenue growth.
Posting language: English
Posted: Nov 2, 2026

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Original job description

Archived listing. The details below describe a past opening.

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.

Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.

A Brief Overview We are seeking a visionary, data driven Executive Director of Demand Generation to lead our high performing team and accelerate TriNet's growth engine. In this role, you will own the strategy, execution, and optimization of all demand generation initiatives, driving predictable, scalable pipeline growth across markets, products, and channels. You'll bring a strategic mindset, strong leadership capabilities, and a proven ability to deliver measurable results.

What you will do

Demand Generation Strategy:
Build and execute comprehensive demand generation strategies - enterprise-wide and specifically for PEO, ASO, Broker, and local market segments.
Drive predictable, scalable pipeline growth through both demand creation and demand capture.
Translate company growth goals into clear pipeline targets by region, product, and market segment.
Define target markets, buyer personas, and messaging frameworks to fuel pipeline growth and brand relevance.
Team Leadership:
Lead, mentor, and inspire a multidisciplinary team including campaign managers, digital marketers, content strategists, and analysts.
Foster a collaborative, high performance culture focused on innovation, accountability, and continuous improvement.
Campaign Planning and Execution:
Oversee integrated, multi‑channel campaign management across digital, paid media, email, social, events, and MDR.
Ensure campaigns are audience‑centric, measurable, and aligned to pipeline and revenue goals.
Drive successful demand generation in local markets through tailored, region specific programs
Campaign Operations & Optimization:
Lead campaign operations including workflows, lead routing, lead scoring, and conversion optimization.
Improve lead quality and conversion rates through continuous testing, refinement, and operational rigor.
Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
Lead Generation, Nurturing & Lifecycle Marketing:
Design and manage programs that attract, capture, and qualify leads using both inbound and outbound tactics.
Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects through the funnel and accelerates conversion.
Implement nurturing strategies that guide prospects through the buyer journey and improve pipeline velocity.
Data Driven Insights:
Leverage analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform strategic decisions.
Establish KPIs, dashboards, and reporting frameworks to ensure transparency and accountability.
Cross Functional Collaboration:
Partner closely with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead handoff processes.
Maintain strong communication loops to maximize pipeline efficiency and conversion.
Market Research & Competitive Intelligence:
Stay current on market trends, customer insights, and competitive dynamics.
Identify high value accounts and lead account based marketing (ABM) initiatives to drive targeted growth.
Budget Management
Develop and manage the demand generation budget, ensuring efficient allocation of resources and strong ROI across programs.
Thought Leadership & Innovation:
Champion best practices, emerging technologies, and innovative approaches to elevate TriNet’s demand generation capabilities.
Serve as a strategic advisor within the marketing organization.
Performs other duties as assigned
Complies with all policies and standards

Education Qualifications

Bachelor's Degree or equivalent experience, advanced degree preferred preferred

Experience Qualifications

Typically 15+ years experience in demand generation, digital marketing, or related roles, with a focus on driving lead generation and revenue growth. Proven experience in a leadership position, managing a demand generation team.

Skills and Abilities

Strategic Mindset: Demonstrated ability to develop and execute demand generation strategies that align with business objectives and drive results. Experience in planning and implementing successful demand generation campaigns across multiple channels.
People Leadership: Exceptional leadership and people management skills, with the ability to inspire and develop high-performing teams. Proven experience in managing and mentoring demand generation professionals.
Data-Driven Approach: Strong analytical skills with the ability to leverage data and insights to make informed decisions and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
Marketing Automation and CRM: Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems. Knowledge of lead management, email marketing, and marketing automation best practices.
Collaboration and Influence: Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders. Strong influencing and negotiation abilities.
Results Orientation: Track record of meeting or exceeding demand generation targets and KPIs. Ability to drive a data-driven culture of accountability and continuously improve performance.
Industry Knowledge: Deep understanding of the B2B industry, market dynamics, and buyer behavior. Stay updated with emerging marketing trends, technologies, and demand generation best practices.
Executive Presence: Strong executive presence and the ability to effectively present to senior leadership. Comfortable driving strategic discussions and initiatives at an executive level.

Work Environment

Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

The preferred location for this role is Atlanta, GA, and the salary range for this location is $165,300.00 to $330,625.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience.

A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.

Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904

Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.

TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.

About employer

More about this job

Skills

Leadership
Team leadership
Process improvement
Customer experience
Lead generation
Reporting
Collaboration
Sales
Communication skills
Market research
Customer insight
Budget management
Digital marketing
Coaching
Analytical skills
HubSpot
Marketo
Email marketing
Negotiation

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