Marketing Administration Manager

Purpose of Business

Since 1985, McLeod Software has provided powerful transportation management and trucking software solutions to the trucking industry. These solutions, developed entirely by our company, are comprehensive, and they support integration with a broad array of complementary logistics products.

Purpose of the Role

The Marketing Administration Manager will serve as a professional administrator supporting the Marketing team. The most critical outcomes for this person’s work: to provide professional-level assistance to (1) the Events Group within the Marketing team in planning, coordinating and executing McLeod Software’s high-profile events and McLeod’s activation at strategic industry events; (2) the Marketing Director, Partner Alliances in developing and managing strategic partner marketing programs, and in selling event sponsorship opportunities; and (3) the Vice President, Marketing in managing departmental initiatives and systems, and product team(s) and sales team(s) marketing campaigns and programs.

Reporting Manager

Vice President, Marketing

Responsible For

• Support in executing McLeod events and McLeod activation at industry trade shows under the direction of the Events Director.
• Support in executing strategic partner marketing programs and obtaining event sponsorship sales under the direction of the Marketing Director, Partner Alliances.
• Support in managing Marketing Department systems (e.g., Website, CRM) and programs (e.g., marketing swag inventory) under the direction of the Vice President, Marketing.
• Support in executing Marketing Department campaigns in support of the product teams and sales teams under the direction of the Vice President, Marketing.

Essentials for the Role

• Ability to learn internal software and systems.
• Strong oral and written communication skils.
• Ability to manage competing priorities and projects effectively.
• Strong attention to detail.
• Strong ability to meet deadlines in a fast-paced environment.
• Resourceful and independent.
• Ability to build relationships with carrying ogranizational levels.
• Ability to lead and influence across company functions.

Key Accountabilities

• Coordinate these activities for McLeod events and industry trade shows: (1) staff attendance and registrations; (2) staff instruction drafting and publishing; (3) staff hotel reservations and flights; (4) event sales collateral, customer gift items, etc. preparation and shipment; (5) booth materials (e.g., food, carpet, tables, etc.) ordering; (6) event private meeting room management; and (7) event communication execution in support of the Events Marketing Manager.
• For strategic partner marketing: (1) serve as a central contact for routine partner inquiries to maintain accurate contact records and partner content on our website; (2) track benefits, deadlines, and deliverables to ensure sponsorship commitments are fulfilled; (3) coordinate partner and exhibitor communications, registration, and event logistics; (4) coordinate materials, approvals, and timelines for partner webinars, campaigns, e-newsletters, and other joint marketing initiatives; (5) maintain CRM records and prepare reports on partner participation, campaign results, and outstanding action items; and (6) develop templates, procedures, and tracking tools to improve efficiency and consistency in processes.
• Serve as the primary backup to the Marketing Systems Specialist in connection with the Website, CRM and Events App.
• Distribute Operational Marketing emails to Sales Teams, Business Development Representatives and Executive Leadership.
• Maintain promotional support inventory and relationships with promotional item providers.
• Update NetSuite in connection with returned mail and new/updated contact information. (e.g., from User Conference and other events).
• Maintain and publish departmental Key Performance Indicator (KPI) report.
• Manage truck-back co-op advertising and marketing program.
• Coordinate transportation association relationships.
• Responsible for booking and coordinating company travel for conferences, including flights, accommodations, ground transportation, and itineraries. Ensures arrangements align with budgets and company policies while serving as the primary point of contact for travelers, vendors, and event organizers.
• Other duties as assigned.

Education / Experience

Bachelor's degree with 3+ years of events experience, and/or sales support experience, and/or marketing experience and/or McLeod Software experience required or High school diploma or equivalent, with 11+ years of events experience, and/or sales support experience, and/or marketing experience and/or McLeod Software experience required

Computer Skills

To perform this job successfully, an individual should have intermediate knowledge of Microsoft Office Suite.

Responsibilities Disclaimer

This job description outlines the primary duties of the position but is not intended to be all-inclusive. Employees may be asked to perform other duties as required to support organizational goals. McLeod reserves the right to update or change this description as needed.

Minimum Qualifications Disclaimer

Some employees currently serving in a role may not possess the education or experience now listed as minimum qualifications for that position. When the job descriptions were updated, the Company determined that existing employees could continue in their current roles based on their demonstrated knowledge, skills, experience, and performance.

This grandfathered status applies only to the employee’s current position. If an employee applies for a different position, including a transfer or promotion, the employee must meet the minimum qualifications established for that position.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

While performing the duties of this job, the employee is frequently required to stand; walk; sit; and talk or hear. The employee is occasionally required to reach with hands and arms.