Sales Effectiveness Coach

About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

The Sales Effectiveness Coach serves as a strategic partner to sales leadership, responsible for the development, implementation, and continuous improvement of sales coaching and enablement programs that drive consistent adoption of key sales motions across all regions. This role leverages data-driven insights to optimize coaching strategies, improve sales execution, and support revenue growth. The individual acts as a lead contributor in advancing sales effectiveness, collaborating cross-functionally to align training, coaching, and performance objectives.

Responsibilities

• Executes robust sales coaching programs that align with organizational sales strategies and objectives across all sales regions.
• Translates business strategies into clear, actionable sales motions, and continuously refines sales enablement content based on field feedback, performance data, and evolving organizational priorities.
• Lead and facilitate engaging, high-impact sales training sessions, ensuring practical adoption of sales motions and alignment with overall sales effectiveness objectives.
• Provides direct, impactful coaching to frontline sales personnel and collaborates with sales leaders to reinforce adoption of best practices and key messaging.
• Utilizers established mechanisms to reinforce training and coaching adoption post-delivery by monitoring key sales behaviors, tracking performance against sales motions, and documenting trends and observations to support continuous improvement efforts.
• Conducts qualitative reviews of sales activities and outreach to assess alignment with defined messaging and best practices, identifies execution gaps, and provides coaching and actionable feedback to improve performance.
• Leverage quantitative performance data and qualitative feedback to identify coaching gaps, assess training effectiveness, and provide insights that support future training needs and program improvements in partnership with leadership.
• Delivers in-person training and coaching, including facilitating live learning sessions, participating in team meetings, and providing on-the-job coaching through in-person and onsite client interactions.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required
• 2+ years of related experience, required.
• 5+ years of related experience, preferred.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate across functions.
• Strong industry knowledge with proven experience in sales and sales training best practices and processes and an ability to drive and exceed sales results through effective coaching.
• Strong understanding of modern sales motions, with expertise in outbound sales strategies and execution.
• People coaching and management skills, such as recruiting, training, and coaching, with the ability to develop top sales talent.
• Strong project management skills with the ability to balance multiple priorities with competing deadlines.
• Data driven mindset and skilled in analytics with the ability to evaluate data, solve problems, and influence data-driven decision-making.
• Ability to travel between 25% and 35% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind - helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Pay Transparency

The base salary for this position is $69k to $92k USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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