Marketing Lead

Marketing Lead Compensation: $100k - $120k annual base salary, DOE Location: Hybrid - Arlington Heights, IL

Position Summary We’re looking for a versatile, hands-on Marketing Lead who combines marketing expertise, a systems mindset, and a passion for turning ideas into action. This is a broad role for someone energized by a blank canvas and the opportunity to shape how marketing gets done. You’ll help maximize our marketing technology investments, bring campaigns to life, and proactively develop the tools and resources our commercial teams need to succeed. From optimizing CRM and executing campaigns to creating compelling sales materials and strengthening our digital presence, you’ll move seamlessly between technology, creativity, and execution.

Key Responsibilities

Marketing Operations & Campaign Execution

• Maximize the effectiveness of HubSpot through marketing automation, campaign execution, audience segmentation, and performance reporting.
• Translate marketing strategies into coordinated, measurable campaigns that support demand generation and commercial growth.
• Identify opportunities to improve marketing processes, leverage data, and increase efficiency through technology and automation.

Sales Enablement & Commercial Content

• Proactively anticipate commercial needs and develop impactful sales tools, including presentations, sell sheets, product collateral, and catalogs.
• Partner with Sales, Product Management, and other teams to translate complex information into clear, compelling customer-facing materials.
• Support product launches, branding initiatives, and the ongoing development of digital and commercial content.

Marketing Execution & Innovation

• Coordinate marketing projects, creative resources, and external vendors from concept through delivery.
• Help maintain consistent, accurate, and engaging content across marketing channels.
• Explore and apply AI, emerging technologies, and new ways of working to make marketing more effective, measurable, and scalable.

Qualifications

• Experience in B2B marketing, preferably with technical products or solutions, spanning marketing operations, campaign execution, and commercial content development.
• Hands-on experience with HubSpot, including marketing automation, workflows, segmentation, and reporting.
• Strong systems aptitude, analytical thinking, and the ability to leverage data, AI, and digital tools to improve marketing effectiveness.
• Excellent communication skills and experience developing compelling sales collateral, presentations, and digital content.
• Strong visual judgment, with an eye for design, brand consistency, and the effective presentation of complex information.
• Exceptional attention to detail, project management skills, and the ability to collaborate across commercial and technical teams.
• A proactive, resourceful mindset, equally comfortable with strategic thinking and hands-on execution in a dynamic, evolving environment.

Educational Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

What Makes This Role Different You’ll thrive here if you’re equally comfortable thinking and doing. You enjoy building as you go, identifying what needs to be done without waiting for a detailed brief, and adapting as priorities evolve. This is an opportunity to make a tangible impact in an entrepreneurial environment, with the freedom to shape processes, introduce new ideas, and help build smarter, more scalable marketing capabilities.