Website Manager

Title: Website Manager

Salary: $120,000-$140,000 depending on experience

Location: Hybrid (2 days on-site) in Marlborough, MA

The Planet Group is seeking a Website Manager to join our client, a pioneer in advanced diagnostic imagining systems that empower healthcare providers to detect, monitor, and prevent sight-threatening conditions through cutting-edge optical technology.

The Website Manager is responsible for driving website experience excellence and performance management efforts to maximize the return on the company website and digital marketing infrastructure investments. The role oversees the day-to-day maintenance and administration of all company website properties, ensuring sites are secure, functional, on-brand, and support the customer journey.

Working closely with the global marketing organization, the Website Manager manages content-rich areas of the website, supports content creation and optimization efforts, and partners with third-party agencies on website development and search engine optimization (SEO) initiatives to enhance online visibility and increase web traffic.

Website Manager Responsibilities:

• Assume global responsibility for all company website properties, including content management, APIs, translations, and alignment with company brand, strategy, and standards.
• Plan, create, implement, manage, monitor, and update website properties.
• Manage third-party relationships supporting website development and design.
• Serve as the primary contact for internal requests related to website edits, updates, and content additions.
• Develop strategies to improve website traffic and enhance the customer experience.
• Ensure website compliance with applicable laws, regulations, and company standards.
• Evaluate competitor websites and identify opportunities for improvement.
• Maintain current website domain registrations and hosting services.

Website Manager Qualifications:

• Bachelor's degree in Web Design, Marketing, or a related field.
• 5+ years of experience in website design and development within a marketing function.
• Excellent SEO management skills.
• Experience with GA4 and data-driven analytics and reporting tools.
• Experience with enterprise-level digital experience platforms (DXPs), such as Optimizely, Sitecore, or similar platforms.
• Proven track record of successfully managing global website properties.
• Strong understanding of web design and user experience best practices.
• Excellent communication and interpersonal skills.
• Ability to prioritize projects and resources to meet business needs.
• Strong attention to detail and ability to produce high-quality work.

Highly Beneficial Skills

• Experience providing cross-functional leadership for infrastructure planning.
• SharePoint experience is a plus.
• Experience working within a global organization and collaborating across international teams.