Senior Public Relations Coordinator

Title: Senior Public Relations Coordinator

Pay: $60,000 - $74,000 depending on experience (non-exempt)

Location: Hybrid (On-site min 3 days per week) in New York, NY

Standard Hours: M-F, 9-5:30 (37.5 hours)

The Planet Group is seeking a Senior Public Relations Coordinator to join one of our clients, an elite global law firm with thousands of lawyers across major financial hubs worldwide. This position plays an active role in a variety of activities including securing approvals for media engagement, writing press releases and talking points, developing reports on PR efforts, monitoring for media placements to support providing strategic advice on media strategy.

The Senior Public Relations Coordinator is a team resource, and the position is not focused on administrative work.

Senior Public Relations Coordinator Responsibilities:

• Responsible for supporting the implementation of public relations activities that are consistent with the firm's global PR strategy, organizational needs, business goals and the firm's brand.
• Assists in securing approval for lawyers to do media interviews in accordance with the firm's media policy.
• Support the PR team's engagement with external PR agencies.
• Distills complex messages to create written materials including but not limited to press releases, media pitches and message documents that are error free and appropriate for the intended audience.
• Proactively identifies opportunities for the firm to earn positive media coverage by developing original story/pitch ideas.
• Identifies and secures opportunities for lawyers to publish byline articles through independent research and conducts media outreach to secure such publishing opportunities.
• Prepares reports on PR activity.
• Handles administrative projects including media coverage monitoring, tracking and reporting as needed.
• Maintain and drive the data-led internal reporting to help inform strategic decision-making of PR initiatives.
• Other duties as assigned.

Senior Public Relations Coordinator Qualifications:

• Required:
• A Bachelor's degree in Communication, English, Journalism, Public Relations, or related field.
• A minimum of 3+ years of public relations experience in a PR agency, law firm, professional services or other business setting.
• Excellent writing, organizational and project management skills.
• Knowledge of AP style.
• Preferred:
• Prior law firm experience.