Journey Builder

Journey Builder

Location: New York, NY

Schedule: 40 hours

Duration: 12 months

Pay: $62/hr - $67.39/hr (DOE)

The Planet Group is looking for a Journey Builder to join our well-known Fortune 500 client on a 12-months contract, working onsite schedule for New York.

Journey Builder | Qualifications:

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Education: BA/BS preferred, or equivalent work experience
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking. Experience in SQL preferred.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manner
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment
• Great teammate mentality with strong consideration for impact on partners
• Effective communication skills in all mediums--from slack and email to presentations.

Journey Builder | Description:

• Developing, testing, and deploying customer journeys. This involves assessing product and strategy objectives, platform capabilities and data needs.
• Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned.
• Optimizing performance through A/B testing to drive incremental growth and overall program improvement. Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams.
• Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.
• Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.