B2B Marketing Specialist

B2B Marketing & Business Development Specialist

Job Type: Full-time

Schedule: Monday - Friday, 8:00 AM - 5:00 PM CT

Work Model: Hybrid (Field, Local Branch Offices, and Remote/Home Office)

Hiring Locations:

• Missouri: St. Louis Metro, Kansas City Metro, Cape Girardeau, Columbia area, Springfield area, Bowling Green

• Tennessee: Memphis area, Jackson area

Compensation:

• Base Salary: Up to $50,000 per year

• Incentive Bonus: Monthly performance-based bonus tied to successful client referrals (Target range: $650 - $1,500+ per month / $8,000 - $18,000+ annually)

About the Company

We are a rapidly growing, well-established leader in non-medical in-home care services with a multi-state footprint across the Midwest and Mid-South. For decades, we have been dedicated to empowering seniors and individuals with disabilities to live safely, healthily, and independently in the comfort of their own homes. With thousands of caregivers and support staff across multiple states--and active expansion underway--our newly restructured Marketing & Sales division offers a structured playbook for quick onboarding, a collaborative mission-driven culture, and clear career advancement ladders.

Role Overview

The B2B Marketing Specialist is responsible for expanding our referral network by cultivating strategic partnerships with healthcare providers and community organizations. Blending field marketing, account management, and B2B business development, this role is heavily field-based (approximately 75% external engagement). You will drive client acquisition and local brand visibility by building trust with key community stakeholders and converting outreach into consistent client referrals.

Key Responsibilities

• Account Management & Retention (~60%): Maintain and strengthen relationships with existing referral partners, ensuring ongoing satisfaction and a steady flow of quality referrals--with a strategic focus on Bring Your Own Caregiver (BYOC) opportunities.

• New Business Development (~40%): Identify, research, and cultivate new referral sources, targeting hospitals, clinics, discharge planners, rehabilitation centers, and senior service organizations.

• Field Outreach & Engagement (~75% in the field): Conduct in-person drop-ins, scheduled meetings, phone calls, and email outreach to introduce services, deliver customized presentations, and keep our organization top-of-mind.

• Regional Travel: Travel across 5-6 local branches within your assigned territory (typically visiting 1-2 branches per week). Company vehicles are available at branch locations for local travel to hospitals, clinics, and partner sites.

• Community Representation: Represent the organization at approved community events, health fairs, professional associations, and networking luncheons to build regional credibility.

• CRM & Pipeline Management: Log all referral sources, contacts, follow-up activities, and lead conversions in the CRM platform to track BYOC trends and maintain a data-driven territory strategy.

Keys to Success in This Role

• Strengthen High-Value Partnerships: Deliver consistent follow-up and attentive relationship management to maximize repeat referrals, particularly from BYOC-aligned partners.

• Maintain High Field Visibility: Build genuine, face-to-face trust within the local healthcare and senior-care community.

• Leverage Data & Customization: Use CRM insights to prioritize outreach and tailor your value proposition to each referral partner's specific needs.

Qualifications

• Education: High school diploma or equivalent required; Associate's or Bachelor's degree preferred.

• Experience: 2-5 years of experience in B2B Marketing, Field Marketing, B2B Sales, Account Management, or Resource Management (experience in healthcare, home care, hospitality, insurance, or social services is a strong plus).

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Skills:

• Strong B2B communication, presentation, and relationship-building skills.

• Experience managing local marketing materials, events, or field campaigns.

• Comfort using CRM software and analyzing territory data to guide strategic growth.

• Requirements: Must be legally authorized to work in the United States without visa sponsorship, and able to pass a standard background and reference check.

Benefits

• Health, Dental, and Vision Insurance

• Health Savings Account (HSA)

• 401(k) Plan

• Life Insurance

• Paid Time Off (PTO)

• Employee Assistance Program (EAP)

• Professional Development Assistance