Advertising Specialist – Mid-Level

Advertising Specialist

Contract length: 4 months

Location: Framingham, MA

Pay: $30/hr - $35/hr, (DOE)

Build Digital Marketing Expertise

• Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution and reporting, and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.

Drive Results (Plan, Execute, Measure)

• Manage day-to-day activation and execution of all Paid Social campaigns from setup through launch and reporting, serving as the primary point of contact with planning and brand teams.
• Lead reporting, monitor campaign performance, and provide actionable insights to ensure performance goals are met.
• Support the Paid Social Manager with media planning and strategy.
• Lead and oversee campaign processes, documentation, and partner communications related to trafficking, campaign management, reporting, and optimization.
• Identify and execute A/B tests to improve campaign performance.

Cross-Functional Collaboration

• Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs, and feedback to develop content that drives results.
• Work closely with and train Digital Marketing Specialists on campaign execution and platform management.
• Collaborate with the in-house buying team across paid search, affiliate, and online video on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Who We're Looking For

• 3-4 years of hands-on Paid Social media planning and buying experience.
• Expert knowledge of Meta Ads Manager required; experience with Pinterest and TikTok is a plus.
• Retail and/or performance marketing experience is a plus.
• General understanding of digital analytics platforms, such as Adobe Analytics.
• Collaborative team player with strong communication skills.
• Ability to interpret and analyze data and present insights to a variety of stakeholders.
• Results-driven, detail-oriented, and self-motivated.
• Excellent project management skills.
• Ability to work effectively in a fast-paced environment.
• Experience with Microsoft Office Suite is required, particularly Excel.
• Experience working with a media agency, vendor, or client-side media/marketing team.
• Additional experience executing and measuring various forms of digital media is a plus.