SEO & Digital Analytics Manager

The NOW, a new concept massage boutique, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s fast paced digital society, their goal is to offer high-quality, affordable massage services in an inspired setting. After launching in 2015, The NOW quickly became a wellness destination for globe-trotting influencers and locals alike. The SEO & Digital Analytics Manager partners with the Director of Digital Marketing on SEO strategy and implementation, configuring tracking and attribution for marketing campaigns, and turning data into dashboards and recommendations that leaders act on. You will work across many websites and locations, from apartment communities to multi-location service brands. You will partner with property management, creative, and web teams, and report to the Director of Digital Marketing.

What you'll do:

SEO strategy

• Contribute to SEO roadmaps prioritized by lead and revenue impact.
• Lead keyword research, content strategy and on-page optimizations.
• Manage local SEO at scale: Google Business Profiles, listings, and reviews.
• Track rankings, organic traffic and share of search against competitors.

Technical SEO

• Run regular site audits and own fixes for crawlability, indexation, site speed, Core Web Vitals and mobile usability.
• Manage XML sitemaps, robots.txt, canonicals, redirects and structured data (schema).
• Monitor Google Search Console for every property and act on coverage, performance and manual action issues.

Tracking and measurement

• Own Google Tag Manager and GA4 setup across multiple websites.
• Build and maintain conversion tracking for forms, calls, chats, and bookings.
• Integrate tracking with ad platforms (Google Ads, Meta and others).
• Define attribution models and UTM standards.
• Audit tags and data quality on a set schedule and fix gaps before they reach reporting.

Reporting and dashboards

• Build automated dashboards for leadership, marketing team, and key stakeholders.
• Deliver recurring performance reports covering SEO, paid media, web and lead funnel results.
• Turn data into clear recommendations on budget, channel mix and site improvements.
• Set KPIs and benchmarks for campaigns and tests.

Website CMS

• Publish and optimize content in CMS platforms used across the portfolio.
• Maintain page templates, metadata, internal linking and redirects.
• QA new pages and site changes for SEO and tracking before launch.

What you bring:

• 5+ years in SEO and digital analytics, in-house or at an agency.
• A track record of SEO strategies that grew organic traffic, leads or revenue.
• Deep technical SEO skills: audits, site architecture, indexation, schema, site performance.
• Hands-on, expert use of Google Tag Manager, GA4 and Google Search Console.
• Experience building conversion tracking end to end, including events, call tracking and ad platform conversions.
• Working knowledge of attribution models and multi-channel measurement.
• Strong dashboard and reporting skills
• Comfort working in a website CMS, plus basic HTML, CSS and JavaScript.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog or Moz.
• Clear communication with both technical and non-technical stakeholders.
• Strong organization: you can manage many sites, brands and priorities at once.

Nice to have:

• Experience in real estate, multi-family, franchise, or multi-location marketing
• Familiarity with Entrata or Yardi property management systems
• Experience using Claude AI or similar AI tools

Benefits:

• Comprehensive benefits package including medical, dental, vision, Life/AD&D, and 401(k).
• Paid time off and holidays.