Analyst, Category Analytics
Location: Working Remote USA
In this role you will:
- Assist in the development and execution of assortment and POG planning process
- Develop analysis that will be leveraged to help growbusiness
- Develop solutions with respect to product distribution, promotion, pricing, and planogramming
- Prepare clear and concise business reviews to help deliver executable insights toCustomer
- Participate in various training activities to enhance job performance and personal growth
- Assist other functional areas to develop business opportunities and provide information toCustomers
- Translate consumer, shopper, category, and retailer insights into actionable growth strategies, category stories, and customer-specific recommendations.
- Lead development of category analytics deliverables that support Sales, Category Leadership, and cross-functional business partners.
- Identify customer, channel, and category opportunities that inform joint business planning, strategic account planning, and retailer-specific growth initiatives.
- Analyze customer business performance using syndicated data, retailer data, customer proprietary data, shopper card data, POS data, and internal financial data.
- Develop and present category reviews, business reviews, and insights-based recommendations that help grow total category sales and support brand growth.
- Influence retailer category strategies through account-specific insights, business analysis, and clear recommendations related to distribution, promotion, pricing, and shelf placement.
- Simplify analytics and business intelligence processes to improve decision-making, increase team effectiveness, and support scalable ways of working.
- Partner with Sales, Marketing, Insights, Intelligence, Category Strategy, and other functional teams to identify business opportunities and translate insights into execution.
- Lead or support development of customizable category leadership plans, national category growth stories, retailer-specific action plans, and category roadmaps.
- Use multiple data sources and analytical tools to identify business risks, competitive threats, growth opportunities, and recommendations that support issue resolution and proactive improvement.
- Prepare clear and concise analyses and presentations that communicate business trends, consumer trends, existing opportunities, and recommended solutions for growth.
- Continuously build capability in syndicated data, account-specific data, internal financial data, advanced analytics, visualization, statistical analysis, and presentation skills.
- Participate in market visits, retail audits, account calls, business planning sessions, shopper insight activities, and information and technology training as needed.
- Actively invest in personal growth and professional development to prepare for future roles within the organization.
What we are looking for:
Minimum Requirements:
- Bachelor's degree
- Prior sales, marketing, analytical work experience
- Proficiency in Microsoft Office programs, including Excel, PowerPoint, and Word
- Strong analytical, computer, written communication, and verbal communication skills
- Willingness to learn and quickly adapt to internal support systems, customer systems, and evolving analytical tools
- Experience or familiarity with syndicated sales data software such as IRI or Nielsen
Additional skills and experience that we think would make someone successful in this role (not required):
Experience with retailer systems such as Retail Link, Luminate, ATLAS, Crisp, or similar customer-specific systems
Experience with ProSpace or other space planning and category management tools
Catego
