Marketing Manager, Enrollment

Temple University's Strategic Marketing and Communications Division is searching for a Marketing Manager. Become a part of the Temple family and you will have access to the following: A hybrid work schedule Full medical, dental, vision coverage Paid time off 3 Personal Days Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE A generous retirement plan and so much more! Salary Grade: T25 A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant’s education and experience, all relevant internal equity considerations, department budget, and funding source. Position Summary The Marketing Manager, Enrollment reports to the Executive Director of Enrollment Marketing within the division of Strategic Marketing and Communications (SMC). The Marketing Manager, Enrollment works closely with the SMC insights and analytics team and Enrollment Marketing team and internal partners including Enrollment Management, Undergraduate Admissions, the Graduate School, and schools/colleges to develop and implement marketing initiatives that support annual enrollment goals. The Marketing Manager, Enrollment is a collaborative colleague with strong strategic, operational, and leadership skills in marketing communications, admissions initiatives, and performance analysis. This position requires sound judgment and professionalism, including the ability to incorporate stakeholder feedback, navigate cross-functional relationships, evaluate assets in the context of audience and stage in the enrollment journey, and apply insights to strengthen the overall marketing strategy. Performs other job-related duties as assigned. Application Requirements

• Please attach resume and cover letter
• Include separate PDF document with links to portfolio work and/or writing samples Applications will be accepted until close of business Monday, December 7th. Required Education and Experience
• Bachelor’s degree in marketing or related area
• And at least 3 years of directly related experience in enrollment marketing.
• An equivalent combination of education and experience may be considered. Required Skills and Ability
• Demonstrated ability to plan and execute integrated, multi-channel marketing strategies that drive graduate lead generation, application growth, and enrollment outcomes
• Demonstrates knowledge of differences between online and on-ground program recruitment and applies understanding of brand-, vertical-, and program-level marketing tactics to support enrollment goals.
• Knowledge of first-year, transfer, and non-traditional student populations and application of this knowledge to understanding audience segmentation and targeted recruitment marketing strategies.
• Proven ability to manage marketing production workflows, including developing creative briefs, coordinating with designers and project managers, reviewing copy and creative assets, and tracking deliverables in tools such as Wrike
• Ability to use enrollment and marketing performance data to assess campaign effectiveness (e.g., engagement, conversions, lead quality) and support ongoing optimizations in collaboration with analytics partners
• Working knowledge of advertising, web analytics, web content management (preferably Drupal), CRM (preferably Slate), and marketing automation platforms
• Proficient in the Microsoft Office suite of products.
• Enthusiastic self-starter with a proactive approach to project management.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work. Superior organizational skills - must be able to effectively prioritize and meet deadlines.
• Ability to quickly acclimate to different environments and are open to new processes and technologies.
• Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
• Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
• Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
• Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
• Strong attention to detail and ability to utilize data and insights to determine decisions.
• Ability to attend staff events (including occasional nights and weekends), as needed.
• Ability to work well under pressure.
• Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
• Ability to work independently and efficiently.
• Demonstrated excellent organizational time management skills. Essential Functions of the Position
• Collaborates on the development, implementation, and optimization of marketing campaigns that generate and nurture qualified leads through the enrollment funnel and support enrollment goals.
• Develops creative briefs and manages the creation of campaign assets across advertising, print, email, digital content, and related channels, working with content, creative, and project management teams to ensure timely and effective execution.
• Reviews, edits, and proofreads marketing materials throughout the production process, providing constructive feedback to ensure work aligns with creative briefs, brand standards, audience needs, and campaign strategy.
• Guides creative and visual development across projects, working with writers, designers, photographers, videographers, and other creative partners to ensure concepts and deliverables effectively support campaign objectives.
• Contributes directly to marketing materials through writing, editing, and other creative work as needed, and participates in photo and video shoots to help guide content development and ensure assets meet project objectives.
• Synthesizes stakeholder feedback and translates input into clear, actionable direction for project teams, ensuring marketing materials reflect audience needs, institutional priorities, and enrollment strategy.
• Partners with the Insights and Analytics team to monitor channel performance, evaluate the effectiveness of the marketing mix, and recommend adjustments based on audience behavior and campaign results.
• Collaborates with the Insights and Analytics team on audience and market research, including focus groups, user experience research, and other project-based analysis that informs marketing strategy and the enrollment experience.
• Collaborates with the advertising team to develop, coordinate, and optimize integrated campaigns, ensuring paid media strategy and creative execution align with campaign objectives, audience insights, and broader enrollment marketing strategy.
• Provides counsel to campus partners on messaging, positioning, and campaign strategy, informed by performance data and market context.
• Maintains working knowledge of Drupal CMS, Slate CRM, GA4, and other marketing tools.
• Ensures consistency of messaging and brand alignment across all marketing in collaboration with SMC colleagues, the Graduate School, Enrollment Management, and schools/colleges.
• Stays current on trends and best practices in marketing, with a focus on higher education and enrollment management.
• Builds and maintains effective relationships with partners across the university.
• Develops and maintains campaign documentation, including creative briefs, project plans, and supporting materials. Job Details
• Offer of employment is conditional upon the successful completion of a pre-employment physical.
• This position is assigned a hybrid work arrangement (on-campus and remote); the duration of this hybrid work arrangement is at the discretion of Temple University and the Departments. Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status. Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact. Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report You may request a copy of the report by calling Temple University’s Department of Public Safety at 215-204-7900.