Digital Marketing & Web Manager

Description

Key responsibilities

Own the website and CMS migration

• Administer TangentMaterials.com and related properties day to day: content updates, product pages, landing pages, Where to Buy and dealer locator, lead forms and calculators
• Serve as Tangent's product owner for the website redesign and CMS migration from WordPress to Contentful: discovery input, content modeling, content migration, QA, acceptance and launch
• Direct the web partner's continuous improvement retainer and 24/7 support: prioritize the backlog, approve work, verify fixes and track hours against the agreements
• Maintain technical SEO and site performance through the migration, including redirects, structured data and Core Web Vitals Run email marketing and marketing automation on Salesforce Marketing Cloud
• Stand up Marketing Cloud Advanced and Intelligence: audiences, consent management, email templates and foundational campaigns
• Keep email marketing running without interruption during the migration: plan, build and send eblasts, drip and nurture campaigns, and product-launch emails in Mailchimp today and in Marketing Cloud as each journey moves; manage lists, segmentation, consent and deliverability throughout
• Migrate active Mailchimp journeys, templates and lists to Marketing Cloud, run them in parallel where needed, validate results and retire Mailchimp after acceptance
• Build nurture journeys and campaign-to-pipeline attribution; configure lead scoring and dealer assignment with Sales and IT
• Inventory existing Zapier automations and work with IT to replace CRM workflows with Salesforce Flow and governed integrations Connect digital activity to Salesforce and revenue
• Ensure every web form, campaign and email lands in Salesforce with correct source, routing and deduplication
• Partner with Sales and IT on lead routing rules, follow-up SLAs and data hygiene
• Support the Service Cloud RMA intake on the website so warranty and return requests create cases correctly Own analytics, attribution and the scorecard
• Administer GA4 and Google Tag Manager, consent, CallRail and Microsoft Clarity; keep tracking intact through the CMS migration
• Baseline KPIs before platform changes land, then report monthly on the Qualified Leads to Revenue chain for leadership and ownership
• Build the website-to-CRM funnel, dealer follow-up and marketing attribution views in Salesforce or Snowflake with IT Run organic search, paid media and content
• Own the SEO and AI-search (AIO) program: keyword strategy, editorial calendar, briefs, publication and performance; coordinate the web partner's SEO work
• Plan, launch and optimize Google Ads and Meta campaigns, including the residential furniture campaign and product-launch campaigns; manage budgets, targeting and creative rotation with design
• Build persona-based landing pages, gated specifications and conversion improvements in Phase 2 of the roadmap Manage social media channels
• Complete the Meta and X account rebuild, run the content calendar and hold a consistent posting cadence across LinkedIn, Facebook, Instagram and X
• Coordinate with the CoOp Marketing Platform so dealer-facing social content stays aligned with corporate channels Support product launches and dealer programs
• Build digital campaign support for product launches and channel programs in line with the brand playbook and approved claims
• Maintain digital assets for the Authorized Dealer and Authorized Builder programs, the collateral portal and the sample ordering platform

Requirements

Required

• 5+ years of hands-on digital marketing experience with direct ownership of a company website and paid media accounts
• Hands-on experience administering a CMS, with at least one headless CMS implementation or migration (Contentful preferred; Kontent.ai, Storyblok, Sanity or similar acceptable); WordPress experience for the current site
• Experience building and sending email campaigns, drip and nurture programs in Salesforce Marketing Cloud, or a comparable enterprise platform (HubSpot, Pardot/Account Engagement, Marketo) with a demonstrated ability to learn Marketing Cloud quickly
• Working knowledge of Salesforce Sales Cloud: leads, contacts, campaigns, lead source, routing and reporting; able to partner with an admin and an implementation partner rather than needing to be one
• Proficiency with GA4, Google Tag Manager, Google Ads and Meta Ads Manager; experience keeping tracking intact through a site migration
• SEO fundamentals including technical SEO, content strategy and familiarity with AI-search (AIO) optimization