Electrical Sales Representative

About the Role:

We are seeking a knowledgeable, results-oriented Electrical Sales Representative to develop new business, manage customer accounts, and provide technical sales solutions within the industrial electrical distribution, commercial electrical, and industrial automation markets. This position is ideal for an experienced Electrical Sales Representative, Outside Electrical Sales Representative, Technical Sales Specialist, or Industrial Electrical Sales Professional with knowledge of electrical products, power distribution, control systems, and industrial applications. Candidates with backgrounds as Electricians, Electrical Technicians, Electrical Engineers, Panel Builders, or Industrial Automation Specialists who are interested in transitioning into electrical sales are also encouraged to apply. The role combines technical expertise, consultative selling, territory development, and customer relationship management to support business growth and deliver effective electrical solutions.

Responsibilities:

• Develop and execute outside sales strategies to increase revenue, expand territory coverage, and grow market share within industrial and commercial electrical markets.
• Identify and pursue new business opportunities with electrical contractors, industrial facilities, OEMs, maintenance teams, engineers, and purchasing professionals.
• Build and maintain long-term customer relationships through regular account visits, technical consultations, product recommendations, and responsive service.
• Promote and sell electrical distribution products, industrial electrical components, power distribution equipment, electrical controls, automation products, and related technical solutions.
• Evaluate customer applications, electrical specifications, and project requirements to recommend suitable products, equipment, and engineered solutions.
• Manage the complete electrical sales process, including prospecting, technical discussions, product demonstrations, quotations, pricing negotiations, and order follow-up.
• Collaborate with engineering, inside sales, purchasing, and customer service teams to support technical product selection, accurate quotations, and successful order fulfillment.
• Develop sales forecasts, monitor territory performance, track customer activity, and maintain an organized pipeline of electrical sales opportunities.
• Identify emerging opportunities in industrial automation, electrical infrastructure, equipment upgrades, maintenance operations, and commercial electrical projects.
• Attend industry trade shows, electrical product training sessions, customer meetings, and networking events to strengthen technical knowledge and develop business relationships.

Qualifications:

• Experience in electrical sales, outside sales, industrial electrical distribution, technical sales, account management, or a related field.
• Alternatively, practical experience as an Electrician, Electrical Technician, Electrical Engineer, Control Panel Builder, Industrial Maintenance Technician, or Automation Specialist with an interest in technical sales.
• Working knowledge of electrical components, electrical distribution systems, industrial controls, power distribution equipment, wiring products, or automation technologies.
• Ability to understand customer technical requirements, evaluate electrical applications, and recommend appropriate products and solutions.
• Strong consultative selling, relationship management, business development, negotiation, and presentation skills.
• Ability to develop new customer accounts, expand existing business, and manage sales activities within an assigned territory.
• Proficiency with Microsoft Word, Excel, Outlook, and standard sales reporting tools.
• Strong analytical, organizational, communication, and problem-solving skills with a customer-focused approach.
• Self-directed, results-oriented work style with the ability to manage multiple customer projects and pursue sales opportunities independently.
• Ability to travel within an assigned territory to visit customers, evaluate applications, and support electrical product sales.

Desired Qualifications:

• Experience selling industrial electrical supplies, electrical distribution equipment, switchgear, circuit protection products, motor controls, control panels, or electrical automation solutions.
• Knowledge of programmable logic controllers (PLCs), variable frequency drives (VFDs), motor starters, electrical enclosures, wiring systems, and industrial control components.
• Ability to interpret electrical schematics, wiring diagrams, equipment specifications, technical drawings, and bills of materials (BOMs).
• Experience supporting commercial marine, industrial manufacturing, military, defense-related, or electrical infrastructure applications.
• Familiarity with CRM systems, technical quotations, electrical product catalogs, inventory systems, and distributor sales processes.
• Technical education or training in Electrical Engineering, Electrical Technology, Industrial Automation, Business, or a related field, with Spanish-English bilingual skills preferred but not required.