Demand Generation Manager

Suralink® is the agentic automation platform for accounting professionals and their clients, leading the global charge in AI-driven accounting technology. As the leading AI platform for accounting firms, Suralink serves more than 50% of the top 100 enterprise accounting firms in the United States and has over 800,000 users globally. Our mission is to empower the people we serve to redefine the meaning of efficiency in the accounting technology industry. Our award-winning SaaS platform was built for CPA firms, providing a simple, secure way to manage audit, tax, and advisory engagements. Recognized for growth, innovation, and culture, we foster a highly collaborative, remote-first environment where exceptional, motivated professionals can make a meaningful impact. If you're passionate about building relationships and driving growth at a fast-growing SaaS company, we'd love to talk with you

Who we are looking for:

We're hiring a Demand Generation Manager to own the digital revenue engine that generates pipeline across our SMB through Enterprise segments. Reporting to the Director of Performance Marketing, you will plan, build, and optimize our paid media, email, landing page, and ABM digital programs. You will own the reporting and analytics that will give us insights on funnel and channel optimization. This is a hands-on role for a data-driven marketer who is equally comfortable inside HubSpot, ad platforms, and AI GTM tools and workflows. You'll partner closely with our Digital Marketing Specialist, Product Marketing, RevOps, and Sales to turn digital investment into qualified pipeline.

Key Responsibilities:

What You'll Own Paid Media

• Plan, launch, and optimize campaigns across search, paid social, display, industry publications, sponsored email, and ChatGPT ads.
• Own budget pacing, targeting, creative testing, and channel mix against cost-per-opportunity and pipeline targets.
• Partner with our AEO/SEO/paid search agency on full-funnel channel strategy.

Email

• Build HubSpot programs (nurture tracks, product announcements, re-engagement, event follow-ups) and own deliverability, engagement, and conversion.
• Source, negotiate, and run sponsored digital placements with third-party industry vendors, and measure their pipeline contribution.

ABM and Partner Marketing

• Execute tiered ABM (1:many, 1:few, 1:1) across paid and owned channels, including account-specific creative, landing experiences, and retargeting.
• Run digital co-marketing with alliance partners alongside the Director of Performance Marketing.

Landing Pages and CRO

• Build and maintain campaign landing pages in HubSpot.
• Run a disciplined, hypothesis-driven A/B testing program, using funnel diagnostics and iterative improvements to lift conversion across channels.

Automation and Reporting

• Be the team's go-to for campaign execution in HubSpot: segmentation, workflows, nurture logic, and attribution setup. RevOps owns admin, routing, and scoring, and you'll partner with them closely.
• Own demand gen reporting: channel performance, funnel conversion, cost per MQL/SQL/opp, and sourced and influenced pipeline. Build dashboards leadership trusts, with recommendations, not just numbers.

Experience and Professional Qualifications:

• 5–7 years of B2B demand generation or B2B digital marketing experience, ideally in SaaS; a mix of both is fine
• Hands-on with LinkedIn Ads plus at least two of: Google, Meta, programmatic DSPs, CTV/OTT, ABM platforms, ChatGPT ads
• Deep HubSpot skills: you build workflows, landing pages, and reports without hand-holding
• Strong analytical chops: funnel models and reporting in your MAP, spreadsheets, and a BI tool
• You can turn channel data into a story that sales and leadership understand

Additional Preferred Qualifications:

• Running ABM programs digitally, with 6sense, Demandbase, RollWorks, or similar
• Marketing to the accounting, audit, or professional services industry
• CTV/OTT buying (The Trade Desk, StackAdapt, or similar)
• SQL, Looker, or Tableau
• CRO tools beyond HubSpot (Unbounce, Instapage, VWO, Optimizely)

At Suralink, our values guide everything we do:

• Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else.
• Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes.
• Constantly Improving: We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions.
• Team Focused: We know that our success is built together. We support one another and celebrate team achievements.
• Highly Reliable: We demonstrate good judgment, honor our commitments, and are accountable for our results.

Why Suralink? There’s a lot to love about working at Suralink! Here are a few of the benefits you can expect:

• Remote-friendly policy
• Medical/vision/dental insurance
• Flexible PTO policy and ten paid holidays
• Parental leave
• Professional development allowance
• Community involvement