TikTok Operations Specialist

TikTok Shop Operations Specialist Sunny Health & Fitness is looking for a detail-oriented and platform-savvy TikTok Shop Operations Specialist to own the day-to-day health and performance of our TikTok Shop presence. This is a hands-on, execution-focused role for someone who lives inside Seller Center, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly. You know what a good shop health score looks like, you can optimize a PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. If you're someone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale - this role was built for you.

Responsibilities

Shop Operations & Health

• Own and monitor TikTok Shop health scores daily - identify flags, resolve violations, and maintain the account in good standing at all times
• Conduct regular shop audits to ensure listings, pricing, inventory, and product information are accurate and complete across all active SKUs
• Manage and maintain product catalog integrity - titles, descriptions, attributes, images, and categorization aligned with platform best practices
• Proactively identify and resolve any listing issues, policy violations, or fulfillment flags before they impact shop health

PDP Optimization & SEO

• Write and optimize Product Detail Page (PDP) copy - titles, bullet points, descriptions, and keywords - with a clear focus on TikTok Shop SEO and search discoverability
• Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility
• A/B test PDP variations to identify highest-converting copy, imagery, and pricing combinations
• Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time

Seller Center - Automations, Segments & Marketing Tools

• Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools
• Set up and optimize customer segments for targeted promotions, coupons, flash deals.
• Leverage Seller Center's full suite of marketing tools - vouchers, bundle deals, free shipping thresholds, and limited-time offers - to drive conversion and GMV
• Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV

Platform Campaigns

• Coordinate Sunny's participation in TikTok Shop platform campaigns - Deal For You Days, Super Brand Days, seasonal events, and any invite-only promotional windows
• Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines
• Track and report campaign performance post-event with structured recaps and key takeaways
• Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities

Affiliate Center & Outreach

• Manage the full affiliate program through the TikTok Shop Affiliate Center - from discovery and outreach to onboarding, product linking, sampling, and performance tracking
• Execute outreach to affiliates across all tiers - open collaboration, targeted collaboration, and premium/top-performing creators - with persistent, high-volume follow-through
• Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion
• Review and approve or decline affiliate collaboration requests daily - maintain a clean and active roster

Sampling Strategy & Inventory Tracking

• Identify priority SKUs for seeding, match products to the right creator tier, track shipments, and follow up on content output
• Maintain a real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates
• Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy
• Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable
• Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment

Reporting & Analytics

• Pull and organize weekly performance reports from Seller Center - GMV by channel, affiliate performance, campaign results, top SKUs, and shop health metrics
• Build and maintain internal dashboards or tracking sheets for ongoing visibility into key KPIs
• Identify trends, anomalies, and opportunities in the data and surface them to the team proactively
• Support the preparation of leadership-facing reports and weekly team updates

Qualifications

• 1–2+ years of hands-on TikTok Shop experience - specifically inside Seller Center, not just general social media or e-commerce
• Demonstrated knowledge of TikTok Shop shop health scoring, violation resolution, and account maintenance
• Experience optimizing PDPs for TikTok Shop SEO - keyword research, title structure, description writing, and search ranking improvement
• Working knowledge of Seller Center's marketing tools - automations, segments, vouchers, Shop Ads, and promotional setups
• Experience managing and executing TikTok Shop platform campaigns from prep through post-event reporting
• Hands-on affiliate outreach experience - you have messaged creators, managed collaboration requests, and tracked affiliate performance
• Familiarity with all affiliate tiers - open, targeted, and premium - and how to work each one effectively
• Experience managing a sampling program - tracking shipments, following up on content, and measuring ROI
• Strong Excel or Google Sheets skills - you can build a tracker from scratch and keep it clean
• Highly organized with sharp attention to detail - listing errors, health score flags, and missed deadlines don't slip past you
• Clear and direct communicator - with creators, internal teams, and leadership
• Self-starter who doesn't need to be told twice - you see a problem, you fix it
• Experience with TikTok Shop LIVE operations - standard LIVE or auction format - is a strong plus
• Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus
• Familiarity with Euka, Modash, or other creator/affiliate management tools is a plus
• Bilingual English/Spanish is a plus