Dir-Commercial Strategy & Enablement

Key Responsibilities

Marketing Strategy

• Develop the annual marketing strategy and plan in line with commercial and business unit goals.
• Define target segments, customers, and priorities for each sales channel.
• Build positioning and messaging that sets Stoughton apart from key competitors.
• Partner with Brand Planning and Events so campaigns, programs, and trade shows support the strategy.
• Track marketing investment and measure return on major programs.

Commercial Analytics

• Analyze sales, pricing, margin, and market share data to identify growth opportunities and risks.
• Build regular reporting on pipeline, bookings, win rates, and channel performance.
• Lead competitive and market intelligence, including input gathered from the field.
• Support forecasting and annual planning with clear, reliable data.
• Partner with Sales Operations to grow Salesforce dashboards and reporting as the rollout expands.

Field Enablement

• Equip field sellers and dealers with sales tools, product content, and competitive materials.
• Develop onboarding and ongoing training for the sales organization and dealer network.
• Create playbooks and talking points for new products, programs, and pricing changes.
• Gather feedback from the field on what is working and adjust tools and training accordingly.

Cross Functional Leadership

• Partner with Sales, Sales Administration, Product, Engineering, and Finance on commercial priorities.
• Present insights and recommendations to commercial leadership in a clear, decision ready format.
• Manage outside agencies and research partners as needed.

Qualifications

• Bachelor's degree in marketing, business, analytics, or a related field. MBA preferred.
• 7 or more years in marketing, commercial analytics, sales operations, or a related role, ideally in B2B or manufacturing.
• Proven ability to build marketing strategy and tie it to sales results.
• Strong analytical skills, with advanced Excel and experience with reporting and dashboard tools.
• Experience building sales training, tools, or enablement programs.
• Strong written and verbal communication skills, including presenting to senior leaders.
• High work capacity and the ability to manage multiple priorities and meet deadlines.
• Experience with Salesforce or another CRM. Familiarity with CPQ and ERP systems is beneficial.
• Trailer, transportation, or heavy equipment industry experience is beneficial.

Key Competencies

• Strategic thinking
• Analytical and data driven decision making
• Commercial awareness
• Sales and dealer focus
• Clear communication and storytelling
• Cross functional collaboration
• Influence without authority
• Organization and follow through
• Initiative and adaptability