Web Product Manager

Position Summary

As a Product Manager your primary responsibility is to achieve and preferably exceed revenue and profitability objectives within this unit. In this role you will focus on a mix of downstream, midstream, and upstream marketing.

Reporting to either the Director of Marketing or Senior Product Manager, as a Product Manager you will propose, develop, and execute the strategic roadmap and commercial plan for your assigned portfolio to maximize business performance. As the leader of your respective portfolio, you will have project and product line responsibility in the following areas: Sales Execution, Support and Program Management, Leadership and Team Building, Product Planning, Market Research, and New Product Development.

This is a hybrid role with the requirement of working onsite at our Mentor, OH location.

What You'll do as a Product Manager

Marketing Strategy Development, Execution & Program Management

• Work closely with the commercial team and direct manager to increase product penetration and win rate through the development of tools and programs that provide a seamless approach to selling value
• With the support of the direct manager, collaboratively identify issues, opportunities, and associated strategies within assigned procedural and product areas through frequent conversations and interactions with Customers, sales leadership, and account managers
• Support and participate in sales meetings, national and regional conferences, and events
• Communicate with field representatives to ensure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.

Product or Category Leadership & Team Building

• With the assistance of the direct manager, create and support short- and long-term product and procedural space planning processes within assigned areas to achieve corporate goals
• Establish the ability to win mindshare with internal cross-functional team members through a collaborative approach to identifying solutions based on data, building excitement, and achieving consensus specific to assigned product or procedural areas to drive projects forward

Procedural & Product Planning

• With guidance and support from the direct manager, collaborate with sales and marketing leadership on the development and execution of Plans of Action (POAs) and new product launches, including:
• forecasting and financial planning/business case development
• market potential/opportunity and target share by product line
• needs-based Customer segmentation
• value proposition creation
• competitive analysis
• reimbursement & GPO / IDN trends
• understanding of market pricing by product line
• key issues and trends
• strategies to support sales execution
• product lifecycle planning
• product training
• Identify Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the relevant market or Customer community, often related to assigned product areas of focus
• Gain a general understanding of the competitive product marketplace
• Stay informed on current market trends and sales analysis to sharpen the ability to plan, review, adjust, and approve product and procedural plans, including the identification of future product development opportunities
• Working closely with the direct manager, understand the approach to pricing strategy stewardship within assigned product categories

Market Research & New Product Development

Provide leadership in all phases of the Stage-Gate process, making sure to leverage the direct manager

Provide commercial and clinical Voice of Customer insights to support recommendations for new product development based on qualitative and quantitative research

With guida