Sapient Nitro/ Search Manager / Search analyst

Company Description

Job Description

Position: Sapient Nitro/ Search Manager / Search analyst (Google Adwords, Microsoft AdCenter and Kenshoo) Duration: 3- 6 months Location: New York City, New York 10001

Requirements:

• 4-6 years paid search experience at an advertising or media agency.
• Digital experience required, travel category experience is a plus. –
• Must be client facing, well spoken, research and insight driven, able to look at big picture industry trends in addition to being in the weeds in a direct response paid search marketing buy (e.g. Financial services sector. Experience with other banking/credit cards/checking clients a HUGE plus.
• Strong background implementing direct response campaigns, conversion metrics
• Ability to analyze results, derive insights, optimize accordingly

Role & Skills Summary:

• Paid search analyst will be responsible for the development and implementation of the client’s paid search media plan.
• Solid Google Adwords, Microsoft AdCenter and Kenshoo experience a must.
• Years of Experience required: 4-6 years

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Main duties and responsibilities:

• Duties will include paid search campaign analysis and campaign development, media vendor coordination and “RFP” development,
• Implementation of all paid search buys, budget management and reconciliation, paid search performance tracking and report development.
• We are in immediate need of a Search Engine Marketing/SEM/PPC/Paid Search specialist with Google Adwords, Microsoft AdCenter, Kenshoo and direct response campaigns experience to join and our growing team of Search Specialists.
• Must thrive in a hands-on environment where you will be highly visible to both team members and day to day clients and make an immediate and huge impact.
• Individual must also have some manager experience to manage and work with our existing senior associate SEM analyst.

Additional Information