Job Title: Shopper Insights Research Manager
Location: Plano, TX
Pay Rate: 57.09
Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices and appliances located in Plano, TX
Shopper Insights Research Manager
Top Skills
- Bachelor’s degree in Business Administration, Marketing, Product Management, Sales, or related field
- 5-7 years’ experience analyzing consumer data and providing insights that drive business, including research methods and statistics
- Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget
Position Description
Responsibilities:
- Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research
- Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
- Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
Manage project set up by:
- Partnering with key stakeholders to gather key inputs and stim for testing
- Supporting questionnaire set up, design and internal reviews and quality checks
- Project management and timelines of key phases and deliverables
- Determine and recommend best research methodology to address business questions
Vendor Management:
- Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
- Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
- Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
- Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
- Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
- Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
- Analyze and interpret data providing learnings that will bring value to the business
- Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Product Management, Sales, or related field
- 5-7 years’ experience analyzing consumer data and providing insights that drive business, including research methods and statistics
- Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget
Research Capabilities:
- Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
- Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
- Experience managing online research community a plus
- Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
- Ability to triangulate data and insights from different sources to drive consultative decision making
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!
Benefits Include:
- Medical
- Dental
- Vision
- 401k
- Paid Time Off, + more!