Marketing Manager – Customer Care

Job Title: Marketing Manager – Customer Care

Location: Plano, TX

Pay Rate: $81.34 per hour

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Marketing Manager – Customer Care

Top Skills:

• Project management
• Brand marketing
• Marketing strategy

Summary:

Define and drive the Care value proposition and entitlement matrix of Care services delivered to our customers, leveraging consumer insights research to validate. Integrate consumer learning, brand analysis, category understanding, competitive activity, brand positioning, and previous best practices to drive recommendations and plans. The Care value proposition and entitlement matrix of free/premium Care services should directly impact/increase loyalty & retention and lifetime customer value and increase profit from premium services revenue.

Responsibilities:

• Serve as the key advocate on behalf of Care leadership and program owners, ensuring Care is leveraged as a key differentiator in products’ overall consumer value proposition.
• Act as primary liaison between Care and Corporate Marketing, Demand Generation, Content & Services, and Customer Insights, negotiating inclusion in divisional marketing spends to execute Care marketing priorities (equivalent to $25M spend).
• Track all campaign results comparing to Targets/Benchmarks/KPIs on an ongoing basis and report findings to key stakeholders.
• Own agency relationships (Internal and External) and Care marketing budget as required to plan and execute Care marketing priorities.
• Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance and increase engagement/sales/loyalty.
• Define key success factors and manage program analytics to drive and maximize effectiveness of marketing investments.
• Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and tracking/providing creative feedback.
• Act as primary liaison with HQ on global marketing strategy, negotiating and determining the best course of action for local implementation within the US.
• Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR/Newsroom, and the integrated marketing team to review and approve all branded elements.
• Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all

campaign elements.

• Leads comprehensive cross-functional go-to-market activities for existing and new Service launches.
• Drive strategy and execution for Care ATL/BTL calendar, media, and events that align with our broader marketing and product strategies.
• Oversee promotion and field marketing support, e.g. trade shows and events, order management, and copywriting/design review.

Requirements:

• Bachelor’s Degree 8+ years of relevant experience OR 10+ years of relevant experience
• 8+ years of experience in various marketing disciplines such as Brand, Product, Channel, Media, Communications, and Design
• Experience working in the context of a large, complex, global organization where collaborating across boundaries and leading through influence are keys to success. Negotiates “wins” across functional and divisional boundaries
• Highly organized, self-motivated, proactive, ability to prioritize projects and adjust as needed
• Strong problem-solving skills in breaking down complex issues and leveraging different sources (e.g. data & insights, team inputs) to develop solutions
• Experience tracking/recording campaign results and presenting on findings including KPI/Target/Benchmark comparisons (lifts/declines etc.)
• Strong understanding of storytelling, the creative process and brand development

Preferred Skills:

• Excellent communication skills in identifying and connecting with internal/external stakeholders to create effective and collaborative working relationships
• Ability to navigate and prioritize in ambiguous situations; work independently and manage several projects and initiatives concurrently while meeting deadlines
• Computer savvy – Internet, creative PowerPoint, word, and excel spreadsheets.

Staffmark talent working with this client receive competitive compensation and a great benefits package!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!