Marketing Analyst

Job Title: Marketing Analyst

Location: Plano, TX

Pay Rate: $45.69 per hour

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Marketing Analyst

Top Skills:

• Project management
• Brand marketing
• Organizational management

Summary:

We are currently seeking a Marketing Analyst for our integrated marketing team who will assist with managing B2B product and vertical marketing for the Display Division. This analyst will be responsible for launch assets, product launch tracking, campaign launch and tracking ROI across various categories and sales verticals. This candidate will successfully work cross-functionally with the digital and channel marketing team to unveil products during key selling opportunities.

Responsibilities:

• Create and maintain product launch asset tracker
• Tracks Display Solutions launches – upcoming assets, launch timing and builds plans to supplement HQ assets while taking into account brand focused imagery and branding to maintain content library
• Conduct competitive research and analyze benchmarking data across various product categories and sales verticals
• Work closely with sales and product marketing teams to support launches and content plans
• Tracks Display Solutions launches – upcoming assets, launch timing and builds plans to supplement HQ assets
• Presents marketing analysis to the marketing leadership team and assist in developing the marketing strategy
• Tracks usage of assets, messaging and other materials to share results and manage ROI
• Other duties as assigned.

Forecast and track marketing and sales trends, analyzing collected data.

• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Requirements:

• Education: Bachelor’s degree
• 2-4 years of experience in marketing functions – B2B technology space is a bonus
• Data-driven – regularly use data and metrics to understand ROI across various marketing programs and campaigns
• Strong collaborator who thrives in a fast-paced, entrepreneurial environment
• Ability to project manage multiple projects, launches and key milestones simultaneously
• Strong written and verbal communication
• Organized and operationally-focused
• Microsoft Office tool Skills (Excel & PowerPoint)

Preferred Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Ability to work independently and manage ones time.
• Knowledge of principles and methods for showing, promoting, and selling products or services.
• Knowledge of media production, communication and dissemination techniques and methods.

Staffmark talent working with this client receive competitive compensation and a great benefits package!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!