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Retail Media Manager

  • MIDDLETON, WI, United States
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Posting language
English
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Original job description

JOB REQUIREMENTS: Division Information Spectrum Brands\' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.Job Summary The Retail Media Manager will lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Amazon, Walmart, Home Depot and emerging retailer media platforms. In addition to understanding the digital media landscape, you\'ll be expected to direct execution of media spend in-platform. This role will oversee 1 direct report who will manage the hands on keys execution. Reporting to the eCommerce Media Sr. Manager, this position will be focused on the Global Home Care business unit and work closely with the eCommerce Sales and Marketing teams as well as our media partners. This role is an integral part of an in-house eCommerce media team to drive direct performance results for the Global Home Care business unit.Primary Duties & Responsibilities (80%) Campaign Strategy, Execution & Reporting Own strategy and direct execution and reporting of retailer sponsored search and display campaigns. Develop strategy and direct hands on keys team to execute search and display campaigns across Amazon, Walmart, HomeDepot and emerging platforms to drive conversion on retailer websites and in-store. Collaborate with retail display counterpart to ensure cohesive strategy across the phases of the funnel Co-develop automated reporting to streamline processes, audit current campaign structure, conduct keyword research and document strategy and process of the team\'s campaign approach Using real time data-analyze & identify insights to deliver incremental and profitable growth for our brands via retail search and display Be a platform expert on retail media trading platforms - understand and share new or scalable... For full info follow application link. Spectrum Brands is an Equal Opportunity Employer that is committed to Inclusion and Diversity. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Spectrum Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Spectrum welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. Priority may be given to current employees or local candidates. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/EA8C761F67334EFA Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.

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