Digital Designer, Paid Media

About Softline Solutions Softline Solutions is a full-service digital marketing agency that helps businesses grow by increasing visibility, generating leads, and boosting sales. We build tailored, data-driven campaigns for household brands like Closets by Design, Closet World, and Brio. Our philosophy is simple: we focus on measurable growth, not buzzwords. We manage everything from strategy to execution, ensuring our clients see a direct impact on their bottom line.

About the Role We are looking for a creative, performance-minded Digital Designer to join our creative pod and help bring paid media and social campaigns to life. You’ll work across multiple brands to develop engaging, high-performing creative for a variety of digital channels.

You have a strong eye for design, understand the fundamentals of social-first creative, and are interested in how performance data can make your work even stronger. You’re comfortable moving quickly, iterating on ideas, and using emerging tools - including Generative AI - to explore concepts and streamline your workflow.

This is a great opportunity for a designer who has built a strong foundation and is ready to take on more ownership while continuing to grow their skills in performance creative.

What You'll Do

• Digital Creative Execution: Develop static and motion assets across Meta, TikTok, Google Display, and other paid and social channels, bringing campaign concepts and creative direction to life.
• Creative Iteration: Build variations of successful concepts by testing different headlines, CTAs, hooks, layouts, imagery, and visual styles.
• Gen AI Integration: Use Generative AI tools to support concept development, rapid prototyping, image generation, and asset enhancement.
• Performance-Informed Design: Learn from creative performance data and apply insights to future designs and iterations.
• Social-First Creative: Design with platform behavior and best practices in mind, creating work that feels native, engaging, and thumb-stopping.
• Brand Adaptability: Work across multiple brands and visual identities while maintaining consistency and attention to detail.
• Collaboration: Partner closely with the fellow creatives, and marketing team to bring concepts to life and deliver campaigns on time.
• Creative Growth: Stay curious about emerging design trends, social formats, AI tools, and new approaches to digital advertising.

Qualifications

• Experience: 2–4 years of professional design experience, preferably within an agency, in-house creative team, or digital/social environment.
• Digital-First Mindset: A strong understanding of digital and social design, with an interest in what makes creative stand out across platforms like Instagram, TikTok, and Meta.
• Technical Toolkit:
• Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Working knowledge of motion design tools such as After Effects or Premiere is a plus.
• Experience with Figma for collaborative design and production.
• Gen AI: Familiarity with Generative AI tools such as Adobe Firefly, Gemini, or similar platforms. Experience with more advanced AI workflows such as ComfyUI is a plus, but not required.
• Portfolio: A strong portfolio demonstrating digital design, paid social, campaign creative, or other relevant work.
• Agility: Comfortable balancing multiple projects, incorporating feedback, and working within a fast-paced creative environment.
• Growth Mindset: Curious, collaborative, and eager to develop a deeper understanding of performance marketing and data-driven creative.
• Note to Applicants: Please include a link to your portfolio. We’re especially interested in seeing digital and social-first work, campaign variations, motion creative, or examples that demonstrate how you approach a creative brief.