Marketing Coordinator

We are seeking an organized, detail-oriented, and creative Marketing Coordinator to join the SmartLight Analytics Business Development team, reporting to and working directly with the Marketing Director. This role supports the planning, execution, and tracking of integrated marketing programs that drive pipeline, engagement, and revenue through digital, print, and industry association marketing efforts. The ideal candidate is an exceptional communicator who enjoys partnering cross-functionally, takes accountability for completing assigned projects on time, and thrives in a fast-paced, business growth-oriented, remote-first environment.

Responsibilities

Project and budget management

• Create project timelines, workflows, and task assignments. Ensure projects are delivered on time, on budget, and aligned with brand standards
• Support the planning and execution of meetings, events, conferences, and trade shows by participating in identifying requirements, establishing contacts, developing schedules and assignments, coordinating mailing lists, and maintaining inventory of event collateral and materials
• Coordinate with internal stakeholders to gather information and support timely execution of assigned tasks
• Maintain marketing documentation, files, templates, and internal systems
• Support vendor coordination and administrative tasks as assigned
• Maintain the marketing budget tracker: process and log vendor invoices and marketing expenses promptly and provide a monthly budget summary.

Campaign coordination and execution

• Coordinate internal logistics for marketing initiatives, campaigns, and events. Assist in the setup, scheduling, and deployment of email and digital marketing campaigns through CRM platform.
• Build marketing campaign emails within CRM platform, aligning email cadences and nurture sequences to go-to-market strategies set by the Marketing Director
• Support development and design of B2B promotional and thought leadership materials and presentations

Brand support

• Assist with preparation and formatting of presentations, reports, and materials ensuring alignment to company brand standards
• Track web and social media analytics, including competitive monitoring. Monitor social media channels for comments, messages, and mentions, and suggest timely and on-brand responses for the Director to deploy
• Ensure brand consistency across all internal and external facing assets

Qualifications

• Education
• Bachelor’s degree preferred but not required
• Experience and skills
• Prior experience in marketing support role, with a track record of accurate, reliable execution
• Strong organizational and time‑management skills
• Proficiency with Microsoft Office, Adobe Creative Suite, and collaboration tools
• Comfort working with CRM and marketing tools (e.g., HubSpot, webinar platforms, or similar) and pulling performance reports.
• Clear written and verbal communication skills, with the ability to synthesize information for Sales and cross-functional partners.