Tradeshow and Product Catalog Coordinator

Description

JOB SUMMARY

The Tradeshow & Product Catalog Coordinator is a newly created role responsible for two critical functions within the siffron Marketing team: (1) planning, budgeting, and executing siffron’s tradeshow program, and (2) managing product catalog data, pricing, and catalog accuracy. This role also conducts competitive pricing analysis and market research that informs pricing and positioning decisions. The Tradeshow & Product Catalog Coordinator exercises independent judgment on vendor selection, budget allocation, and pricing recommendations that directly affect siffron’s margins and brand presentation in the market.

ESSENTIAL FUNCTIONS

Tradeshow Coordination

• Own siffron’s tradeshow program as the primary point of accountability for all siffron tradeshows, managing each event from initial planning through post-show evaluation.
• Evaluate exhibit service options and costs for each show, including booth services, electricity, A/V, furniture, internet, and other exhibit hall requirements, and select and procure services within the approved budget.
• Develop tradeshow planograms and recommend product selections and display layouts for each show based on sales priorities, target audience, and prior show results, securing final approval from marketing and sales leadership.
• Determine shipping methods, carriers, and timelines for booth materials, display fixtures, and product samples, balancing cost, timing, and risk, and manage their shipment, tracking, and return for all tradeshows.
• Build and manage the annual tradeshow calendar, setting internal milestones and timelines to meet registration deadlines, payment schedules, and key dates for each event.
• Develop annual tradeshow budget recommendations and own the approved budget, with authority to approve expenditures up to $10,000 per show; monitor spending, reconcile actuals against plan, and reallocate funds across line items as needed.
• Evaluate each tradeshow performance, including lead generation, volume, and quality, cost per lead, sales feedback, and other relevant indicators. Analyze results against objectives and provide recommendations regarding future participation and/or potential improvements. Present finding to Director of Marketing to inform future participation context and decisions; ensure transfer of post-show leads and relevant materials reach to the Sales team to support follow up and customer engagement.
• Lead booth setup, on-site operations, and teardown at tradeshows, representing siffron to customers and prospects.

Product Catalog Management

• Own the accuracy and integrity of siffron’s product catalog data, including product descriptions, specifications, pricing, and images across all relevant platforms and print materials.
• Analyze landed-cost changes, competitor pricing, and margin targets to develop pricing recommendations; implement approved pricing so that all catalog data reflects current margin targets.
• Coordinate with the Web and E-commerce Manager to ensure catalog data is accurately reflected on siffron website and digital platforms.
• Manage the development and update of printed and digital catalogs by compiling product content, coordinating reviews, and managing revision cycles and production timelines.
• Establish and maintain product data standards, file organization, and version control across catalog assets.
• Identify catalog gaps, discontinued SKUs, and pricing inconsistencies, and manage resolution with the appropriate stakeholders.

Market Research Support

• Analyze competitor product pricing and promotional activity on a regular cadence and present findings and recommendations to the Director of Marketing and product team.
• Independently plan and maintain competitive intelligence files for key product categories, identifying pricing and positioning opportunities and risks for the marketing and product teams.
• Plan and conduct ad-hoc market research projects determining the appropriate sources and approach.
• Develop sales support materials, including product comparison sheets and competitive positioning summaries.

Requirements

EDUCATION, LICENSES, AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred; equivalent experience considered.
• Minimum of 2 – 4 years of experience in a marketing, event, or operations role with responsibility for budgets, vendors, or pricing.
• Prior experience with tradeshow coordination, event logistics, or exhibit management strongly preferred.
• Experience managing product data, catalogs, or pricing in a B2B environment a plus.
• Proficiency in Microsoft Office Suite, particularly Excel for data management.
• Experience with product information management (PIM) systems or eCommerce platforms a plus.

SKILLS (Language, Mathematical, Reasoning, Other)

• Exceptional organizational skills and attention to detail - this role requires managing many concurrent moving parts with precision
• Strong project management and follow-through; ability to track multiple deadlines and vendor relationships simultaneously
• Working knowledge and comfortability with data and spreadsheets for pricing and catalog management.
• Ability to exercise sound independent judgment on vendor, budget, and pricing matters within established authority, escalating matters as appropriate.
• Vendor management and negotiation skills for tradeshow service providers.
• Ability to work within a team and be a team player.
• Represent siffron in positive manner and act accordingly to siffron core values.

WORKING CONDITIONS/PHYSICAL DEMANDS

• Ability to walk and stand for extended periods on tradeshow floors.
• Ability to lift up to 50 lbs.
• Ability to travel for approximately 4–8 tradeshows annually, including overnight stays and occasional weekend travel.
• Valid driver’s license required.

siffron Benefits:

The hourly range for this role in Rockford, IL is $24.50 – $35.00. siffron considers several factors when determining and extending an offer, including but not limited to, the role, function, a candidate’s work experience, location, education/training, and key skills.

• 401(k) match (up to 50% of 6%)
• Annual siffron profit share/safe harbor match
• Tuition reimbursement program for eligible employees
• Medical, dental, vision insurance after 30 days of employment
• Flexible spending account and/or health savings account
• Vacation/Personal/Bereavement leaves
• Paid parental leave
• Short & long-term disability coverage
• Employee Assistance Program
• Employee referral bonus program
• siffron Shared Ownership Works Program
• 10 paid holidays