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Sequel Brands

General Manager

Johns Creek, GA, United States

$75,000 to $85,000 USD / year

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Job details

Pay: $75,000 to $85,000 USD / year
Working hours: 50 hours per week
Posting language: English

Original job description

General Manager

Ultimate Longevity CENTER - JOHNS CREEK| JOHNS CREEK, GA (Old Alabama Road)

Lead sales, operations, team development, and client experience for a new center within a fast-growing, premium wellness and longevity brand.

We’re looking for a purpose-driven founding General Manager who cares about helping people feel better, perform at a higher level, and invest in their long-term health. You will lead membership growth and the center’s overall business performance, and make sure clients get a premium wellness experience every time they visit. The center will serve Johns Creek, and the surrounding communities.

About Ultimate Longevity Center

Ultimate Longevity Center (ULC) is a premium health-optimization brand developed in collaboration with longevity expert Gary Brecka (“The Ultimate Human”). Each center combines advanced diagnostics and clinician-guided programs delivered by an affiliated licensed medical provider (The Lab); recovery and performance therapies such as hyperbaric oxygen, red-light therapy, infrared sauna, and cold therapy (The Playground); and curated wellness products (The Apothecary), all delivered with a luxury-hospitality client experience.

Key Responsibilities

Grow center revenue and membership through consultative, goal-focused selling
Lead client onboarding and guide members toward their wellness and longevity goals
Run local marketing, partnerships, and community outreach
Recruit, train, and develop a high-performing team of Longevity Advisors that is strong in both sales and service
Oversee daily operations and keep the center running smoothly
Partner with the clinical team from our affiliated medical provider, who independently deliver all medical services (this is a non-clinical role)
Own the center’s numbers: track KPIs and report weekly to ownership on sales, retention, labor, and expenses
Give clients a personalized, results-focused experience that keeps them coming back and earns referrals

Presale & Center Opening

As the founding General Manager, you will join before the center is built and lead the presale and opening phase. Digital lead generation begins in December 2026, founding memberships are sold during the build-out, and the center is scheduled to open in spring 2027. You will:

Build the founding membership community and hit monthly presale membership targets
Plan and run presale events, local marketing, and community outreach across Johns Creek
Host grassroots events with local businesses, schools, gyms, and community groups to build awareness and founding memberships
Recruit, hire, and train the opening team
Coordinate with the franchisor’s onboarding team and the center build-out timeline
Complete ULC’s General Manager training program (virtual) in your first weeks
Set up center systems before opening, including the CRM and payment platform, pricing, and scheduling

What Success Looks Like

Strong membership growth from consistent sales
High client retention and a profitable center
An engaged, knowledgeable team that is confident selling and delivering our wellness services
A premium, personalized experience, delivered consistently
A center that runs efficiently and makes a meaningful difference in the community

How Performance Is Measured

You will be accountable for hitting KPIs, driving membership growth, and cultivating a culture of excellence. During presale, the focus is founding memberships sold; after opening, your bonus is tied to KPIs, including:

New memberships sold per month
Membership retention and attrition
Center revenue and profitability to budget
Sales conversion rate
Client reviews and Net Promoter Score (NPS)

What We’re Looking For

3+ years of management experience in a membership-based or premium service business (wellness, fitness, med spa, or hospitality preferred)
Proven success in personal sales, revenue growth, and team leadership
A track record selling premium memberships or packages (e.g., $300+ per month); presale or new-location opening experience strongly preferred
A knack for connecting with people and building lasting relationships
Organized, accountable, and focused on results, with a strong sense of ownership
Familiarity with performance and longevity principles is a plus
Experience with membership CRM/POS platforms (e.g., Mindbody, ClubReady, ABC Fitness, or Zenoti) and AI tools for scheduling, marketing, or reporting is a plus
An entrepreneurial mindset: you think like an owner, spot opportunities, and take initiative to build something lasting. You are comfortable running the center with a high degree of autonomy.
Valid driver’s license, reliable transportation, and the ability to pass a background check

Key Traits

A sales-minded leader who consistently grows revenue and memberships
Growth-minded, with a genuine interest in wellness, biohacking, and longevity
A confident communicator who builds relationships and community
Competitive and driven, motivated to exceed goals, and quick to act

Schedule

This is a full-time, hands-on leadership role. Expect to work as many as 50 hours per week, and weekend shifts are needed at least twice per month. Additional flexibility is needed around presale events and the center opening. Target start date: as soon as possible, ideally early December 2026. Until the center opens, most work happens in the community and from a temporary workspace.

Compensation & Growth

Base salary $75,000–$85,000 per year, plus presale commissions and founding-member milestone bonuses before opening and a KPI-based performance bonus after opening.
Complimentary or discounted services.
A potential path to multi-center leadership as our other centers open in 2028 and 2029

Why Join Us

Join a growing brand focused on long-term health, performance, and longevity. The work is both results-driven and purpose-driven, and you will make a meaningful difference in people’s lives every day.

This is a chance to help build a business from the ground floor and grow with it. We’re building for the long term, and for the right person, this is more than a GM role. We are locally owned and operated and the center is scheduled to open in spring 2027.

Each Ultimate Longevity Center is independently owned and operated by a licensed franchisee. This position is with Sedrak Holdings, LLC, which is solely responsible for all hiring and employment decisions. Ultimate Longevity Franchisor, LLC is not the employer.

Sedrak Holdings, LLC is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by law. Employment offers are contingent on a successful background check.