Communications Manager

Benefits:

• 403(b) Retirement
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance

REPORTS TO: Managing Director of Advancement

EMPLOYMENT TYPE: Full-Time, Exempt

DEPARTMENT: Advancement & Communications

Organization Seabury Resources for Aging is a private, not-for-profit corporation registered in the District of Columbia, which provides various services to enhance the quality of life for older adults. Seabury’s mission is to provide personalized, affordable services and housing options to help older adults in the greater Washington, DC area live with independence and dignity. Seabury strives to continue to be the trusted community leader in aging services.

Position Summary The Communications Manager is a dynamic, mission-driven professional responsible for leading all digital communications, marketing, and donor engagement efforts on behalf of Seabury Resources for Aging. This role is central to advancing Seabury’s visibility, deepening constituent relationships, and driving philanthropic support for programs that enable older adults to live with independence and dignity.

The ideal candidate is a creative and data-informed communicator with strong project management skills, experience in nonprofit marketing and fundraising communications, and a genuine passion for serving older adults. This position requires someone who can manage multiple priorities, think strategically across channels, and translate Seabury’s mission into compelling stories that inspire action.

Organizational Context The Communications Manager reports to the Managing Director of Advancement and works closely with program staff, advancement colleagues, and senior leadership to ensure all communications reflect Seabury’s brand, values, and strategic priorities. This position plays a critical role in connecting donors, volunteers, community partners, and constituents to Seabury’s work and mission.

This role is the primary steward of Seabury’s digital presence and is responsible for maintaining a consistent, compelling voice across all communications channels - from social media and email to the website and event marketing.

Key Responsibilities:

Digital Marketing & Social Media

• Develop, manage, and evaluate digital marketing campaigns and community-wide communications across email, social media, and other digital channels.
• Manage Seabury’s digital platforms, including social media content and engagement, website updates, and opportunities to increase the organization's visibility.
• Identify opportunities to increase Seabury’s visibility in the media and broader community.
• Ensure the Seabury website is optimized to promote programs and services, engage constituents, and support fundraising through compelling content, clear calls to action, and an effective donation experience. Collaborate with program colleagues to gather and maintain accurate, up-to-date program information and ensure the website meets ADA accessibility standards.

Photography, Videography & Content Creation

• Capture and edit photography and short-form video at Seabury events, programs, and community activities to showcase the organization's mission and impact.
• 25% travel is expected to visit Seabury program sites throughout the Washington, DC, metropolitan area to document activities and gather content for digital and print communications.
• Collaborate with program and development staff to identify storytelling opportunities and maintain appropriate permissions and releases for photos, videos, and stories.

Event Marketing

• Collaborate with advancement colleagues to manage the marketing and promotional process for Seabury events, including ticket sales strategy, tracking, and reporting.
• Coordinate event promotion across email, social media, the website, and other channels, working with advancement and program colleagues to support attendance and ensure events are well represented.
• Support post-event communications, including thank-you messages and impact reporting to attendees and donors.

Content Development & Organizational Storytelling

• Manage a monthly communications and marketing calendar covering all upcoming programs, events, and campaigns - including a plan for website updates, newsletters, social media, and other outreach.
• Collaborate with staff, participants, volunteers, donors, and community partners to gather information and share compelling stories that highlight Seabury’s work.
• Write and edit newsletters, website and social media content, donor communications, impact stories, annual reports, presentations, and other organizational materials, ensuring all communications reflect Seabury’s voice and values

Email & List Management

• Manage all email lists for donor, volunteer, and community outreach purposes.
• Work with colleagues to ensure timely and accurate updates to all lists, including segmentation and list hygiene.
• Manage the email marketing calendar in coordination with the broader communications calendar.

What Success Looks Like In the first year, a successful Communications Manager will have built a cohesive, consistent digital presence for Seabury across all channels. Specific markers of success include:

• A monthly communications calendar in place and consistently executed across all programs and events.
• Measurable growth in email list size, social media engagement, and online donation volume.
• All donor stewardship touchpoints delivered on schedule, strengthening retention and loyalty.
• A clean, well-maintained email marketing system with accurate segmentation for targeted campaigns.
• A consistent and recognizable Seabury brand and voice across all communications platforms and organizational materials.
• A strong library of current photography, video, and storytelling content that reflects Seabury's programs, services, events, and community impact.
• Regular evaluation of communications performance, with recommendations and adjustments informed by analytics and audience engagement.

Qualifications:

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Nonprofit Management, or a related field; equivalent professional experience will be considered.
• 3+ years of experience in communications, marketing, or digital media - nonprofit experience strongly preferred.
• Proficiency in email marketing platforms (e.g., Constant Contact, Mailchimp) and CRM/donor database systems.
• Knowledge of graphic design tools such as Canva or Adobe Creative Suite.
• Experience capturing photography and short-form video for organizational communications and marketing.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills; ability to write clearly, ethically, and compellingly for varied audiences.
• Experience with website content management systems (e.g., WordPress).
• Passion for Seabury’s mission of serving older adults with independence and dignity.

Preferred Qualifications

• Experience with donor stewardship, fundraising communications, or annual fund campaigns.
• Familiarity with online donation processing platforms (e.g., Blackbaud, DonorPerfect, Stripe).
• Experience using constituent engagement data and analytics to inform strategy.
• Familiarity with Google Analytics or other web analytics tools.
• Experience working with or in organizations serving older adults or other vulnerable populations.

Core Competencies:

• Digital Storytelling: Ability to ethically translate Seabury’s mission and impact into compelling content across digital channels.

• Project Management: Skilled at managing multiple concurrent priorities, deadlines, and stakeholders with efficiency and attention to detail.

• Data-Driven Decision Making: Comfortable using engagement metrics, email analytics, and donor data to refine strategies and report results.

• Donor & Community Engagement: Deep understanding of how communications support fundraising and constituent relationship-building.

• Collaboration & Communication: Works effectively with colleagues across departments; communicates clearly and proactively.

• Mission Alignment: Genuine commitment to serving older adults and advancing equity in aging services.

Compensation & Benefits Seabury Resources for Aging offers a competitive compensation and benefits package in line with nonprofit sector standards. Key terms include:

• Work Environment: Mission-driven, collaborative workplace with a strong culture of care and respect for both staff and the seniors we serve.

• Hybrid Work Schedule: This position offers a hybrid schedule with one mandatory in-office day per week; the remaining workdays may be completed remotely.

• Professional Development: Opportunities for growth, training, and advancement within the organization.

• Start Date: January 4, 2027

Flexible work from home options available.