Lead Digital Marketing Specialist

Job Description---- We are seeking a skilled Lead Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, launching, and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy, production, and maintenance across multiple platforms, including Google, LinkedIn, and Meta.

As a Lead Digital Marketing Specialist, a typical day might include the following:

• Develop and implement digital advertising strategies based on the company's business objectives and/or end user need.
• Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives.
• Represent SEL's brand and voice to drive digital marketing efforts.
• Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc.
• Plan, organize, manage, and complete digital marketing initiatives.
• Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.
• Plan and manage multiple and/or large projects.
• Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed.
• Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems.
• Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.

This job might be for you if have the following:

Bachelor's degree in Marketing, Business, Communications or related field preferred

6+ years of professional experience in a related field

Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms

Experience leading digital marketing advertising initiatives from ideation through implementation

Understand budget management

Strong relationship building, communication, and networking skills

Strong writing, documentation, and speaking skills

Ability to learn new skills and assume new responsibilities

Ability to work cooperatively in a team environment

Preferred Qualifications:

Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads

Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages

Effective writing/copywriting, editing, reporting and project management skills

Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Location

Pullman, WA - SEL corporate office is located in Eastern Washington where you'll enjoy an unmatched quality of life. Enjoy the smaller town life: country space, freedom from traffic, easy access to recreational activities in nearby mountains, rivers, and forests, as well as great schools and universities.

Competitive pay. Superior benefits. Inspiring work.

People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees.

• We're 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options.
• We offer top tier medical, prescription, dental, vision, life, and disability insurance.
• We recognize the importance of a healthy life balance an To view the full job description, <a href="https://www.aplitrak.com/?adid=YmJnZW5lcmljLjgzOTIzLjg3NjlAc2VsaW5jY29tcC5hcGxpdHJhay5jb20">click here</>

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