Public Relations Associate - Full-Time

Scheels Company Goal:

Our goal is to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

What We Commit To – Our Employee Ownership Values

As an employee-owner, you’re expected to actively contribute to a culture that thrives on:

• Delivering a Personalized WOW Customer Experience
• Every customer interaction is an opportunity to exceed expectations
• We focus on making every visit memorable, personalized, and impactful
• Having a Team-First, Winning Mentality
• We succeed together by supporting one another and celebrating team wins
• Collaboration and unity drive our performance and customer experience
• Learning and Adapting to Constant Change
• We embrace growth, innovation, and feedback
• Change is not a barrier–it’s a catalyst for improvement and excellence
• Taking Pride in Our Work and Thinking Like Owners
• Every task matters, and we take full responsibility for the results
• Ownership means accountability, care, and drive to go above and beyond
• Expecting Honesty and Integrity in All That We Do
• Trust is the foundation of our relationships–with customers and with each other
• We act with transparency, fairness, and respect at all times

Responsibilities:

• Assist with store leadership and Scheels Campus Marketing, develop comprehensive event and promotion opportunities to increase store traffic and sales
• Assist with managing public relations with all store associates to ensure they understand the promotion or event to maximize buy-in and participation
• Seek and recommend to store leadership community engagement opportunities that will enhance the Scheels brand. Upon approval, manage the opportunity
• Serve as the store liaison with Scheels Campus Marketing to manage store media, including TV, radio, print, website, social media, pro-staff, events, co-op, vendors, graphic design, and training
• Have a clear understanding of the Scheels brand and culture to manage public relations between Scheels and our customers and community via multiple internet and media platforms
• Assist in providing project status updates to the store leader, the leadership team, and the Scheels Campus
• Assist in creating and managing the marketing office budget
• Work closely with the Social Media Associate to assist with generating, editing, publishing, and sharing content on all social platforms
• Oversee Scheels sponsorships and Pro Staff by reviewing contracts, hosting meetings, attending events, and evaluating their performance
• Ability to work assigned schedules, which may include varied hours, evenings, weekends, and holidays. Schedule will include 2-3 weekend days and 2-3 weeknights per month, including occasional travel/overnight stays
• Must possess a valid driver’s license

Education & Experience:

The ideal candidate will have a bachelor’s degree in business, marketing, or a related field; 2-5 years of related experience, or an equivalent combination of education and experience

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.

Medium work – Exerting up to 50 pounds of force occasionally, and/or 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.

Perks and Benefits:

We don’t just offer a job; we offer an investment in you. At SCHEELS, you aren't just an employee - you’re an owner.

• Become an Owner: Join our 100% Employee Stock Ownership Plan (ESOP) at no cost to you. You'll start earning ownership after your first year (1,000 hours) and become fully vested in just three years. Continue to build wealth with 401(k) options (eligible after your first quarter).
• Comprehensive Health Support: We invest in your wellbeing by paying 75% of your health plan premium, contributing directly to your HSA, and offer a full insurance suite including Dental, Vision, and Accident/Hospital Indemnity. These benefits kick in quickly - starting the first of the month following your first 60 days.
• Balance & Support: Enjoy 15 days of PTO (prorated based on your start date) and 6 paid holidays, plus maternity, parental, and bereavement pay.
• Best Discount in Retail: Access our "famous" associate discount on the premium brands you love.
• Community Impact: Get paid to give back! Beyond monthly paid volunteer time, you’ll receive $500 annually to donate to a charity of your choice.

Learn more about what it means to be an owner at SCHEELS on our Careers Page.

Schedule and Compensation:

• Hours: Average of 40/42 hours per week.
• The Shift: Monday through Friday (8:30 AM - 5:00 PM) with flexibility as needed.
• Weekends: Occasional Saturdays and Sundays may be needed for events
• Pay: The posted compensation is a base hourly rate $22/hr.

Closing Date: The job opportunity will remain posted until we have selected a qualified candidate to fill the position.

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.