Lead Brand Manager, Campaigns

General Information

Job Name

Lead Brand Manager, Campaigns

Country/Region

United States of America

State

California

City

Irvine

Work Location

Irvine Office

Work Mode

Employees work in a hybrid mode

Salary Range

$113,200.00 - $192,400.00

Exemption Status

Exempt

Business Function

Brand Management

Employment Type

Full-time

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Description

Position Summary

Sandisk is seeking a Senior Brand Manager, Campaigns to lead integrated global campaigns that build brand awareness, engage priority audiences, generate demand, and deliver measurable business results. The role owns campaigns from strategy and brief development through launch, optimization, and post-campaign analysis.

The Senior Brand Manager will connect brand strategy with execution across Product Marketing, Regional Marketing, Social, Ecommerce, Retail, Sales, Communications, and agencies. Success requires integrated marketing leadership, media expertise, cross-functional influence, and the ability to translate insights into scalable global campaigns.

Key Responsibilities

Integrated Campaign Strategy & Development

• Lead integrated global campaigns from business objective, audience and brief through creative, channel planning, launch, and optimization.
• Translate brand and product priorities into campaign strategies, messaging, audience journeys, and activation plans across paid, owned, earned, retail, ecommerce, social, and creator channels.
• Partner with Brand, Product Marketing, Insights, and agencies to develop distinctive, strategically grounded campaign platforms that scale globally.
• Define campaign roles, deliverables, decisions, and launch requirements with cross-functional teams and the Campaign Program Manager.

Global & Cross-Functional Marketing Leadership

• Serve as the integrated marketing lead across Product Marketing, Regions, Social, Ecommerce, Retail, Sales, Communications, and agencies.
• Lead global and regional activation planning, balancing campaign consistency with local opportunities and business priorities.
• Develop toolkits and guidance that enable regions and channels to extend campaigns while maintaining brand consistency.
• Drive stakeholder alignment, decisions, and issue resolution throughout campaign development and execution.

Performance & Measurement

• Partner with media teams and agencies on audience, channel, investment, and optimization recommendations aligned to campaign objectives.
• Establish KPIs spanning brand, engagement, traffic, demand, conversion, and business impact.
• Monitor performance and optimize media, creative, audiences, channels, and campaign extensions in market.
• Lead post-campaign analysis, including attribution, incrementality, insights, and recommendations for future investment.
• Provide executive updates on campaign strategy, performance, learnings, opportunities, and decisions.

Innovation & Marketing Effectiveness

• Develop testing agendas that advance creative, media, audience, and channel effectiveness.
• Identify cultural, partnership, creator, experiential, and emerging-channel opportunities that extend campaign impact.
• Build campaign best practices and learning frameworks that improve integrated marketing effectiveness.
• Improve how global campaigns are planned, activated, measured, and scaled with internal teams and agencies.

Must-Have Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 8+ years of experience in integrated marketing, brand marketing, campaign management, media, or related disciplines.
• Proven experience leading global consumer campaigns from strategy and brief through launch and optimization.
• Strong integrated marketing experience across paid media, social, ecommerce, retail, creator, communications, and owned channels.
• Strong media and performance marketing expertise across audience strategy, KPIs, optimization, attribution, and measurement.
• Experience managing creative, media, and agency partners against strategy, scope, timelines, quality, and budgets.
• Ability to lead cross-functional teams and influence global stakeholders without direct authority.
• Strong analytical, presentation, and executive communication skills.

Nice-to-Have Qualifications

• Experience in consumer electronics, technology, storage, gaming, creator technology, or adjacent categories.
• Experience managing multimillion-dollar marketing budgets and global media investments.
• Experience developing global campaign platforms extended and localized across regions.
• Familiarity with brand lift, marketing mix modeling, incrementality, attribution, and marketing effectiveness.
• Experience connecting upper-funnel brand activity to retail, ecommerce, demand, and conversion.

What Success Looks Like

• Deliver global campaigns that achieve brand, engagement, demand, and business objectives.
• Connect audiences, creative, media, channels, regions, and the customer journey around a unified campaign idea.
• Improve performance through measurement, optimization, testing, and learning.
• Build alignment that enables campaigns to scale globally while remaining locally relevant.
• Strengthen repeatable practices that improve future campaign effectiveness and business impact.

Compensation & Benefits

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
• You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Additional Information

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf) poster.

Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@sandisk.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.