Archived listing. The details below describe a past opening.
The Social Content Specialist creates engaging, platform-native content that brings Sally Beauty products, campaigns, and brand experiences to life across organic social channels. This hands-on role supports concept development, short-form video capture, photography, editing, copywriting, and timely coverage of brand activations, events, and creator partnerships.
The specialist works closely with the Social Media Manager to execute the editorial calendar, identify relevant cultural trends, and turn planned and real-time moments into compelling social content. As needed, the role also supports inbound and outbound social engagement, including responding to audience comments, participating in relevant conversations, and identifying opportunities for community connection in accordance with brand guidelines.
Key Responsibilities:
- Concept, capture, edit, and deliver short-form video, photography, and social assets for TikTok, Instagram, Meta, Pinterest, YouTube Shorts, and other relevant platforms.
- Capture content on-site at brand activations, experiential events, partnerships, and campaign shoots; create timely recaps and reusable assets.
- Identify trends, audience insights, and cultural moments that inform planned and reactive content.
- Contribute to editorial calendars, campaign brainstorming, platform-specific copy, and content optimization.
- Support inbound and outbound engagement as needed, partnering with the community management lead on comments, audience conversations, and proactive brand interactions.
- Maintain brand voice, creative standards, permissions, and approved social media guidelines.
- Track content assets and review performance to inform creative improvements.
70% Organic Social Media Content Ownership and Trend Forecasting
- Supports the Social Media Manager with content ideation for always-on brand content and campaign needs
- Identifies and tracks social trends to inform content plans and opportunities to insert Sally Beauty into relevant online conversations
- Creates and edits planned and reactive, quick-turn social content including video, static, and lightweight animation, adhering to brand guidelines
- Supports live event coverage and photoshoot coverage on campaign sets to drive engagement
- Manages social content tracking, organization, and reporting within systems
- Assists with Creator Collective management, including briefing, sourcing, tracking, reviewing, and budgeting
- Coordinates product shipping and fulfillment for giveaways, surprise and delight, and influencer sampling
20% Community Management & Engagement
- Conducts daily moderation and engagement across brand social channels
- Responds to comments and engages proactively with followers, relevant brands, and creators
- Identifies UGC opportunities and requests permission to repost in accordance with brand guidelines
10% Content Optimization
- Supports social media reporting and performance analysis with the ability to identify immediate optimization opportunities
- Stays current on social content trends and applies relevant learnings to brand content
- Completes weekly and monthly social performance reports with recommendations for improvement
- Creates and schedules content across social platforms
- • 3 - 5 years of social media marketing experience supporting a large-scale brand, with a focus on organic social content and post creation. Beauty industry experience preferred.
- • 2+ years of hands-on experience creating social content from concept through execution.
- • Bachelor’s degree or higher in Marketing, Communications, Public Relations, Graphic Design, Visual Communication, or a related field.
- • Strong working knowledge of leading social platforms including Instagram, TikTok, YouTube, and Pinterest, with an understanding of platform-specific creative formats.
- Experience using social management and creative tools preferred, including Sprinklr, CreatorIQ, Adobe Creative Suite, Canva, and Notion.
- • Demonstrated ability to take ideas from concept to production with a hands-on, execution-focused approach.
- • Compelling online portfolio showcasing creative versatility, conceptual thinking, and strong execution across social platforms.
- • Willingness to work occasional weekends and travel for photoshoots and events.
- • Strong understanding of social performance metrics and the ability to use insights to inform content optimization.
- • Detail-oriented, organized, and able to manage multiple priorities in a fast-moving environment.
- • Self-driven, adaptable, and collaborative with strong written, verbal, and analytical communication skills.
- • Experience reacting quickly to cultural moments and translating them into relevant social content.
- • Strong understanding of design principles, creative workflows, and feedback-driven iteration.
- • Proactive communicator and problem solver with a strong sense of ownership.
- • Copywriting, photo editing, and video editing experience preferred.