Marketing Operations Manager

JOB SUMMARY

Saisystems Health builds the platform for physician groups caring for complex older adults in skilled nursing, assisted living, memory care, and CCRCs. Our platform helps practices collect more of what they earn, give clinicians more time with patients, and move from volume to margin. As our Marketing Operations Manager, you build and run the marketing system behind every program: the data, the definitions, the reporting, and the automation. You give leadership one trusted view of marketing's impact, from first touch through pipeline. In your first year, success looks like one dashboard leadership trusts, clean shared definitions with Sales, and a monthly report that explains the numbers and what to do about them.

KEY RESPONSIBILITIES

• Own HubSpot as the marketing system of record: data model, lifecycle stages, lead scoring, routing, workflows, reporting, and integrations.
• Build and run campaign execution in HubSpot, including email, lead nurture, sequences, and content syndication.
• Own lead management: scoring, segmentation, routing, and the handoff of qualified leads to Sales under agreed service levels.
• Define and enforce shared MQL, SAL, and SQL definitions with Sales, including original source tracking.
• Set up attribution: first-touch sourced credit and multi-touch influence reporting.
• Set up UTM and campaign tagging, and build dashboards that show marketing's impact on pipeline and revenue.
• Build the monthly executive report and the weekly team scorecard: MQLs, SQLs, pipeline, cost per opportunity, win rate, and conversion by stage and source.
• Build AI-assisted workflows in HubSpot and related tools for reporting, list building, and campaign setup, and track cost per asset and cycle time.
• Maintain the named account list for priority segments, with ownership, tier, and engagement data.
• Support the SDR program with sequences, lead routing, enrichment, and account scoring.
• Manage the marketing tech stack, vendors, contracts, and renewals. Track program spend against budget and recommend reallocation for the best return.
• Keep data clean: deduplication, enrichment, list hygiene, and consent management. Ensure data privacy compliance, including HIPAA-aware handling, and compliance review of customer-facing content.
• Work with Sales, Customer Success, Product, Revenue Cycle, Finance, and IT to align systems, processes, and data.
• Review and improve marketing processes for efficiency, scale, and effectiveness.
• Work with Product and Revenue Cycle on de-identified data for benchmarks and proof points.

KEY PERFORMANCE INDICATORS

• Share of deals with a valid original source.
• Report accuracy and on-time delivery.
• SDR and AE lead response time.
• Data quality on the named account list.

QUALIFICATIONS

Required

• Deep HubSpot experience: workflows, lifecycle management, lead scoring, reporting, and CRM data
• Hands-on use of AI tools to speed up reporting, list building, and campaign setup
• 5+ years in marketing operations or revenue operations at a B2B software company
• Experience building funnel and attribution reporting that leadership uses to make decisions
• Comfort working with Sales on definitions, handoffs, and SLAs
• Clear communication with non-technical leaders: you explain the number and what to do about it Preferred
• Healthcare or health IT experience, with an understanding of HIPAA-aware data handling
• Familiarity with ABM and the technology that supports it
• SQL or other database querying experience, and BI tools such as Tableau or Power BI

ORGANIZATIONAL RELATIONSHIPS

Reports to: VP of Marketing Works closely with: Sales leadership, SDRs, Customer Success, Finance, Product, and Revenue Cycle

EQUAL OPPORTUNITY EMPLOYER

Saisystems Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.