Demand Generation Manager

JOB SUMMARY

Saisystems Health builds the platform for physician groups caring for complex older adults in skilled nursing, assisted living, memory care, and CCRCs. Our platform helps practices collect more of what they earn, give clinicians more time with patients, and move from volume to margin. You own the programs that put Saisystems in front of the right senior care groups, every quarter. Most of our best customers first met us at a conference, so events are the center of this role. You run them for pipeline, back them with account-based, email, content, and referral programs, and report every channel against cost per opportunity. In your first year, success looks like a 2027 event program that produces pipeline we can measure, a repeatable process for every show, and referral and case study programs that bring in new customers.

KEY RESPONSIBILITIES

• Plan and run our event program: industry conferences such as PALTmed (AMDA), AHCA/NCAL, and LeadingAge, state chapters, and our annual customer event.
• Work with SDRs and AEs before every show to book meetings with target accounts, then run follow-up that turns meetings into opportunities.
• Organize executive dinners and small-group meetings for priority accounts.
• Score every event on pipeline created, cost per opportunity, and meetings held, and decide what we repeat, change, or drop.
• Build and run account-based plays for the target account list, with Sales and SDRs working from the same list and message.
• Run email, webinar, and nurture programs by persona: owner, administrator, clinician, and practice manager.
• Manage the referral and advocacy program: customer references, case studies, and referral requests with Customer Success.
• Lead the team of part-time contractors who support events, writing, design, and SEO/GEO.
• Manage the program budget, vendors, agencies, and sponsorship contracts.
• Report monthly to the VP of Marketing and the CEO on pipeline sourced, pipeline influenced, and cost per opportunity by channel.
• Work with Marketing Operations to keep sourcing data clean in HubSpot.
• Work with Product Marketing so every program carries the current story and proof points.

KEY PERFORMANCE INDICATORS

• Marketing and SDR-sourced opportunities.
• Pipeline created.
• Cost per opportunity, fully loaded.
• Event meeting-to-opportunity rate.

QUALIFICATIONS

Required

• 5+ years in B2B demand generation or field and event marketing, with a record of events that produced pipeline
• Experience running a mix of trade shows, hosted dinners, and customer events from planning through follow-up
• Experience working with SDRs or BDRs on account-based or named-list programs
• Comfort with HubSpot or a similar platform, and with reading funnel and cost-per-opportunity data
• Strong project and vendor management: budgets, contracts, logistics, and deadlines
• Clear writing and good judgment on what to cut Preferred
• Healthcare, health IT, or long-term care experience