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Added 1 min ago
Software Development Engineer- Product Reliability Engineering
Denver, CO
▪ Support the build, deployment, and operations of relational database systems, contributing to schema design, architecture decisions, and solution engineering for critical payment data…
Added 1 min ago
G
Supply Chain Development Engineer
GPAC
St Charles, MI
- $70,000 to $90,000 USD / year
Functional familiarity with Visual Mfg. or comparable ERP/MRP database environments.
Added 1 min ago
G
Supply Chain Development Engineer
GPAC
Chesaning, MI
- $70,000 to $90,000 USD / year
Functional familiarity with Visual Mfg. or comparable ERP/MRP database environments.
Added 1 min ago
G
Supply Chain Development Engineer
GPAC
Hemlock, MI
- $70,000 to $90,000 USD / year
Functional familiarity with Visual Mfg. or comparable ERP/MRP database environments.
Added 1 min ago
G
Supply Chain Development Engineer
GPAC
Clio, MI
- $70,000 to $90,000 USD / year
Functional familiarity with Visual Mfg. or comparable ERP/MRP database environments.
Added 1 min ago
G
Supply Chain Development Engineer
GPAC
Montrose, MI
- $70,000 to $90,000 USD / year
Functional familiarity with Visual Mfg. or comparable ERP/MRP database environments.
Added 15 mins ago
SO
IT PROFESSIONAL 2 - SYSTEMS/ NETWORK ADMINISTRATION
State of Nevada (NV)
Carson City, NV · Las Vegas, NV · Reno, NV
- $35.11 to $52.51 USD / hour
…operations, systems administration, network administration, database administration, applications analysis and development, and/or information security; OR two years of experience as an IT…
Added 20 mins ago
CL
Research Intern, Summer 2027
Category Labs
New York, NY
- $4,500 USD / week
Added 21 mins ago
Marketing Data & Segmentation Manager
Royal Cup, Inc.
Birmingham, AL
5+ years of experience in database marketing, CRM marketing, marketing analytics or marketing operations
Added 21 mins ago
Marketing Data & Segmentation Manager
Royal Cup, Inc.
Atlanta, GA
5+ years of experience in database marketing, CRM marketing, marketing analytics or marketing operations
Added 22 mins ago
Field Service Dispatcher
Industrial Physics Inc
New Albany, IN
Database maintenance: Keep customer files and scheduling information accurate and up to date in the database.
Added 23 mins ago
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District Sales Manager - Manhattan NYC
Viega
New York NY, NY
- $101,228 to $132,863 USD / year
…based on CRM Segmentation Strategy; grows customer/contractor database for specific…
Added 23 mins ago
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Helpline Counselor - Bilingual: Spanish/English
Hiregy
Miami, FL
- $25 USD / hour
Accurately document caller interactions, assessments, referrals, and services provided in the client database while maintaining confidentiality and adhering to HIPAA regulations.
Added 25 mins ago
CRM Specialist - PRAVANA & Zotos Professional
Henkel group
Culver City · Culver City, CA, CA
Assist with database management, list hygiene, and CRM best practices
Added 32 mins ago
CO
Business Advisor II
Central Oregon Community College
Bend, OR
- $32 to $40 USD / hour
Record all client interactions in the OSBDCN database within one week of meetings.
Added 32 mins ago
CO
Federal Work-Study Mentoring and Reading to Children *Student Position Only*
Central Oregon Community College
Bend, OR
- $15.55 USD / hour
Ability to use software programs and database systems which include Microsoft Office Suite, email, website editing, basic desktop publishing, and modern office equipment.
Added 36 mins ago
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LTNP Microbiologist 1 (PCN 18N24012)
State of Alaska
Anchorage, AK
- $27.46 USD / hour
Added 36 mins ago
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Office Assistant 2 (02-6308)
State of Alaska
Anchorage, AK
- $21.44 USD / hour
Added 36 mins ago
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Corrections Nurse 2, On-Call Nonperm (PCN 26N26003)
State of Alaska
Anchorage, AK
- $51.29 USD / hour
Added 36 mins ago
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Law Office Manager (PCN 031015)
State of Alaska
Fairbanks, AK
- $33.19 USD / hour
Added 36 mins ago
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Licensing Examiner 2 (PCN 082131)
State of Alaska
Anchorage, AK
- $29.36 USD / hour
…variety of formats, utilizing the in-house professional licensing database effectively, communicating with licensees verbally and in writing, ensuring supplemental documentation is…
Added 36 mins ago
SO
Licensing Examiner 2 (PCN 082118)
State of Alaska
Juneau, AK
- $30.83 USD / hour
…variety of formats, utilizing the in-house professional licensing database effectively, communicating with licensees verbally and in writing, ensuring supplemental documentation is…
Added 36 mins ago
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Office Assistant 2 (Licensing PCN 063033)
State of Alaska
Anchorage, AK
- $21.44 USD / hour
…fingerprint checks for foster applicants; utilizing the NABCS database to ensure fingerprints are tracked and information is continually updated, organizing and filing closed files,…
Added 37 mins ago
Sr. Software Engineer – Enabling Technologies R&D (Atlanta, GA, or other unanticipated locations throughout U.S.)
Insight Global
Atlanta, GA
…multi-process systems. Implementing client-side, server-side, and database software. Designing and implementing interfaces for data exchange with other systems. Analyzing and evaluating new…
Added 37 mins ago
Linux Administrator (Atlanta, GA, or other unanticipated locations throughout the U.S.)
Insight Global
Atlanta, GA
…will include troubleshooting servers, applications issues, database issues, and networking. Manage and implement end-to-end Linux based infrastructure that hosts many critical core…

Royal Cup, Inc.

Marketing Data & Segmentation Manager

Atlanta, GA, United States

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Job details

Experience: 5+ years of experience in database marketing, CRM marketing, marketing analytics or marketing operations
Posting language: English

Original job description

Job Title: Marketing Data & Segmentation Manager

Reports to: VP, Marketing

Location: On-site in Birmingham, AL or Atlanta, GA (this is not a remote position)

SUMMARY:

We are looking for a data-driven marketer who loves digging into customer data and turning it into campaigns that work. As our Marketing Data & Segmentation Manager, you will assess and improve the customer and prospect records in our CRMs, build segments from purchase data, and pull the lists for and send targeted outbound campaigns.

This is a hands-on individual contributor role. You will work closely with our product and content development teams to bring ideas to life, and you will build and send campaigns yourself.

SUPERVISORY RESPONSIBILITIES:

None

KEY RESPONSIBILITIES:

Assess our data. Audit customer and prospect data across our two CRM platforms. Identify where data is complete, where it is missing, and why
Close the gaps. Partner with sales operations and CRM administration to prioritize fixes and improve how data is captured going forward
Use purchase data. Use Power BI to identify product mix, purchase frequency and whitespace by account, and turn it into segment criteria
Build the segments. Create and maintain customer and prospect segments based on demographics, industry, buying behavior and value
Run the campaigns. Build, send and manage targeted campaigns in Mailchimp for customers, Zoho for prospects, and through SMS
Collaborate. Work with the product and content development teams to match offers and messaging to each segment
Measure and improve. Test lists, timing and offers. Track campaign response by segment and keep improving
Support sales. Give sales teams targeted account lists and cross-sell prospects drawn from our segments
All other duties as assigned

MINIMUM QUALIFICATIONS:

5+ years of experience in database marketing, CRM marketing, marketing analytics or marketing operations
Hands-on experience with CRM platforms, including Zoho; experience working across more than one CRM is a strong plus
Experience building and sending segmented campaigns in Mailchimp or a similar email platform
SMS marketing experience, including familiarity with opt-in and compliance requirements
Strong Power BI skills and advanced Excel; SQL is a plus
A track record of turning data into segmentation, targeting and measurable campaign results
Comfort finding and fixing data quality issues, and working with others to solve them
Ability to explain data clearly to non-technical partners in sales, product and content
Bachelor's degree in marketing, business, analytics or a related field, or equivalent experience
Ability to successfully complete the pre-employment process

PREFERRED QUALIFICATIONS:

B2B experience; foodservice, CPG or distribution experience is a plus

PHYSICAL REQUIREMENTS:

Prolonged periods of sitting at a desk and working on a computer.
Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing
The ability to lift up to 15 pounds with or without assistance

COMPANY PROFILE:

Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 130 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.

BENEFITS:

Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.

Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.

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Skills

Sales
Microsoft Power BI
MailChimp
Regulatory compliance
Microsoft Excel
SQL
Heavy lifting

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