Sr. Digital Marketing Manager

We are looking for an experienced Sr. Digital Marketing Manager to lead multi-channel marketing initiatives and strengthen digital engagement in Alexandria, Virginia. This contract position with permanent potential is ideal for a strategic marketer who can balance high-level planning with hands-on execution across content, social media, web, and campaign analysis. The right candidate will bring strong storytelling ability, a data-informed mindset, and the confidence to work closely with internal stakeholders to elevate brand visibility and performance.

Responsibilities:

• Create and drive integrated marketing and communications plans that align messaging, content, and audience outreach across digital channels.
• Lead the organization’s social media presence by planning content, fostering engagement, monitoring results, and refining strategy based on performance insights.
• Oversee website content enhancements and support ongoing digital improvements to strengthen user experience and online effectiveness.
• Measure campaign outcomes using analytics tools and translate findings into practical recommendations that improve future marketing efforts.
• Partner with cross-functional teams and subject matter experts to gather input, shape messaging, and ensure campaigns reflect organizational priorities.
• Develop compelling written content for digital campaigns, promotions, and brand communications while maintaining consistency in tone and quality.
• Support email marketing and paid media initiatives, including channels such as Google Ads and paid social, to expand reach and drive engagement.
• At least 5 years of experience in marketing, communications, or digital marketing, with a strong preference for candidates who have worked at a senior level.
• Demonstrated success in digital marketing strategy, campaign execution, and performance reporting across multiple channels.
• Excellent writing, editing, and content development skills with the ability to craft clear, audience-focused messaging.
• Hands-on experience with marketing and CRM platforms such as HubSpot, Salesforce, or similar tools.
• Strong analytical capabilities, including experience using Google Analytics and other reporting tools to evaluate campaign effectiveness.
• Proven ability to manage stakeholder relationships effectively while staying highly organized and attentive to detail.
• Background in associations, nonprofits, healthcare, or other regulated environments is welcomed.
• Comfort working with email campaigns, paid social, and search advertising platforms, including Google Ads.