Social Media Manager

We are looking for a Social Media Manager to strengthen digital presence and build audience engagement for our team in California. This long-term contract position is ideal for a marketing specialist who can blend strategy, creative execution, and performance analysis across social channels. The role will oversee both organic content initiatives and paid campaigns, using data-driven decisions to expand reach, support lead generation, and maintain a consistent brand voice.

Responsibilities:

• Shape and carry out social media plans that support visibility, engagement, and demand generation across major digital platforms.
• Plan, write, and schedule posts, campaign messages, and editorial calendars tailored to each channel's audience and best practices.
• Manage day-to-day community interaction by monitoring conversations, replying to users, and identifying ways to increase follower growth and participation.
• Build, launch, and refine paid advertising initiatives across platforms such as LinkedIn, Meta, and Google to improve campaign outcomes.
• Oversee audience segmentation, retargeting approaches, spending distribution, and ongoing performance adjustments for paid media efforts.
• Review campaign and channel metrics regularly, turning performance data into recommendations that improve engagement, conversions, and return on investment.
• Run creative and audience tests to compare messaging, visuals, and targeting strategies and apply findings to future campaigns.
• Produce written content for social media, advertisements, and related marketing materials while ensuring consistency with brand positioning.
• Design or adapt visual assets using tools such as Canva, Figma, or comparable platforms to support compelling digital storytelling.
• Proven experience managing both unpaid and paid social media programs for business growth and brand development.
• Strong knowledge of social platform strategy, content planning, and channel-specific engagement techniques.
• Hands-on background with advertising tools and campaign management across LinkedIn, Meta, and Google.
• Ability to create effective social copy and contribute to visual content development using design software such as Canva or Figma.
• Solid analytical capability with experience interpreting campaign results and using insights to guide optimization.
• Comfortable balancing multiple deadlines and priorities in a fast-moving, collaborative work environment.
• Demonstrated ability to contribute to both the creative and executional sides of social media marketing.