SEO/AEO Specialist
- Raleigh, NC, United States
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Job details
- Apply by
- Experience
- 2–5+ years of experience in SEO, digital marketing, or organic search optimization.
- Posting language
- English
- Posted
Original job description
We are seeking an SEO/AEO/GEO Specialist to improve organic search visibility, optimize digital content, and increase brand discoverability across traditional search engines and AI-powered platforms. The ideal candidate will have hands-on experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), along with strong analytical and content optimization skills.
Key Responsibilities
- Develop and execute SEO, AEO, and GEO strategies to improve organic traffic, search rankings, and AI-generated search visibility.
- Conduct keyword research, competitor analysis, and content audits to identify optimization opportunities.
- Optimize website content, metadata, structured data, and technical SEO elements.
- Improve content visibility across AI-powered platforms such as ChatGPT, Google AI Overviews, Perplexity, and Gemini.
- Monitor website performance, organic traffic, and search trends to identify opportunities for improvement.
- Collaborate with content, marketing, and web development teams to implement optimization strategies.
- Track and report on SEO performance, AI search visibility, and engagement metrics.
- 2–5+ years of experience in SEO, digital marketing, or organic search optimization.
- Strong understanding of SEO best practices, AEO, GEO, and emerging AI search trends.
- Hands-on experience with Semrush, Ahrefs, Google Analytics 4 (GA4), and Google Search Console.
- Experience with WordPress or similar CMS platforms.
- Knowledge of technical SEO, on-page optimization, schema markup, and structured data.
- Experience optimizing content for traditional search engines and AI-powered search platforms.
- Strong analytical, problem-solving, and communication skills.
More about this job
Skills
- SEO
- Search engine optimization
- Research
- Web development
- Digital marketing
- Semrush
- Google Analytics
- WordPress
- CMS
- Search engines
- Problem solving
- Communication skills