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SEO/AEO Specialist

  • Raleigh, NC, United States

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Job details

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Experience
2–5+ years of experience in SEO, digital marketing, or organic search optimization.
Posting language
English
Posted

Original job description

We are seeking an SEO/AEO/GEO Specialist to improve organic search visibility, optimize digital content, and increase brand discoverability across traditional search engines and AI-powered platforms. The ideal candidate will have hands-on experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), along with strong analytical and content optimization skills.

Key Responsibilities

  • Develop and execute SEO, AEO, and GEO strategies to improve organic traffic, search rankings, and AI-generated search visibility.
  • Conduct keyword research, competitor analysis, and content audits to identify optimization opportunities.
  • Optimize website content, metadata, structured data, and technical SEO elements.
  • Improve content visibility across AI-powered platforms such as ChatGPT, Google AI Overviews, Perplexity, and Gemini.
  • Monitor website performance, organic traffic, and search trends to identify opportunities for improvement.
  • Collaborate with content, marketing, and web development teams to implement optimization strategies.
  • Track and report on SEO performance, AI search visibility, and engagement metrics.
  • 2–5+ years of experience in SEO, digital marketing, or organic search optimization.
  • Strong understanding of SEO best practices, AEO, GEO, and emerging AI search trends.
  • Hands-on experience with Semrush, Ahrefs, Google Analytics 4 (GA4), and Google Search Console.
  • Experience with WordPress or similar CMS platforms.
  • Knowledge of technical SEO, on-page optimization, schema markup, and structured data.
  • Experience optimizing content for traditional search engines and AI-powered search platforms.
  • Strong analytical, problem-solving, and communication skills.
More about this job

Skills

  • SEO
  • Search engine optimization
  • Research
  • Web development
  • Digital marketing
  • Semrush
  • Google Analytics
  • WordPress
  • CMS
  • Search engines
  • Problem solving
  • Communication skills

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