Senior Manager, Local Media

We are looking for a strategic and performance-driven Senior Manager, Local Media to lead local paid media initiatives in Atlanta, Georgia. This role partners closely with brand teams, agency stakeholders, and franchise owners to improve campaign effectiveness, strengthen alignment across markets, and ensure media investments support broader business goals. The ideal candidate brings strong expertise in paid social and paid search, along with the ability to translate performance insights into clear direction and practical support for local stakeholders.

Responsibilities:

• Lead the planning and ongoing direction of local paid media programs across key channels, with a primary focus on paid social and paid search.
• Establish clear market-level guidelines for spending, channel mix, and expected results to support consistent execution and measurable performance.
• Align local media activity with broader brand initiatives so campaigns work together to drive stronger overall outcomes.
• Act as the main internal partner for local media agencies, providing direction on execution standards, optimization priorities, and reporting expectations.
• Review campaign setups, creative application, and account performance on a regular basis to identify inconsistencies and improve quality.
• Partner with agency teams to resolve underperformance, implement adjustments, and maintain accountability against business objectives.
• Build productive relationships with franchise owners to better understand local market conditions, challenges, and growth opportunities.
• Support stakeholder meetings, performance reviews, and escalation discussions by providing clear media insights and recommendations.
• Create and deliver educational resources that help franchise owners understand media strategy, investment decisions, and performance metrics.
• 7+ years of experience in paid media, performance marketing, or a related field.
• Demonstrated expertise managing paid social and paid search campaigns in multi-location or local market environments.
• Strong understanding of media strategy, campaign optimization, and performance measurement.
• Experience overseeing agency partners and holding external teams accountable for execution quality and results.
• Ability to communicate effectively with cross-functional stakeholders, including franchise owners, brand leaders, and agency teams.
• Skilled in translating complex campaign data into clear recommendations, expectations, and educational materials.
• Background in social media strategy and familiarity with social media tools, content planning, and campaign management best practices.