Senior Manager, Brand & Advertising

We are looking for a Senior Manager, Brand & Advertising to lead how the brand is presented across campaigns, channels, and markets in Atlanta, Georgia. This role combines brand stewardship, media leadership, and creative oversight, with direct influence on campaign planning and execution. The position works closely with agency partners and internal stakeholders to maintain a consistent voice, strengthen market presence, and drive measurable business results.

Responsibilities:

• Direct the brand framework, including voice, visual consistency, and approval standards, to ensure alignment across multiple locations, teams, and marketing partners.
• Lead advertising strategy across digital, traditional, and other paid channels by shaping media plans, recommending investment levels, and monitoring business impact.
• Manage day-to-day collaboration with external creative and media agencies, guiding briefs, feedback cycles, timelines, and performance expectations.
• Establish and maintain quality standards for campaign deliverables so that all assets are complete, channel-ready, and delivered on schedule.
• Oversee the shared marketing calendar to ensure campaigns and promotional activity are properly planned, coordinated, and launched through a centralized process.
• Facilitate quarterly planning discussions with cross-functional teams to align brand, growth, and customer initiatives within one roadmap.
• Develop and lead brand health measurement efforts, including recurring evaluations of awareness, consideration, and market sentiment, then present findings and recommended actions to leadership.
• Track media pacing, spend, and return across markets, providing clear performance updates and actionable insights for decision-makers.
• 6+ years of experience in brand management, advertising, or integrated marketing.
• At least 2 years of direct responsibility for managing agency relationships, including creative review, briefing, and performance oversight.
• Demonstrated ability to work across both brand-building initiatives and performance-driven marketing programs.
• Experience coordinating integrated marketing calendars across multiple teams, markets, or business units.
• Background in multi-site, retail, or location-based marketing environments.
• Strong analytical skills with the ability to interpret brand metrics and media performance data without heavy reliance on external analysis.
• Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams and agency partners.