Sales Manager

We are looking for a driven Sales Manager to expand business opportunities and strengthen customer partnerships across multiple manufacturing locations in Fort Atkinson, Wisconsin. This position is focused on generating new revenue, developing strategic account plans, and guiding customers toward solutions that align with the organization’s technical capabilities. The role requires a consultative seller who can navigate complex manufacturing discussions, collaborate across internal teams, and represent the business confidently in the field.

Position will require 60% travel across Wisconsin and Iowa

Responsibilities:

• Drive revenue growth by pursuing new business opportunities and expanding sales within existing customer accounts across multiple facilities.
• Build and maintain a strong prospect pipeline through direct outreach, referrals, industry events, trade shows, and in-person customer visits.
• Meet with customers and prospects on site to assess needs, present tailored manufacturing solutions, and position the company’s value beyond price alone.
• Direct opportunities to the most suitable location by evaluating production capabilities, available capacity, and timeline requirements.
• Partner with quoting, engineering, and operations teams to develop proposals that are commercially competitive, technically sound, and operationally feasible.
• Handle pricing discussions, commercial terms, and contract negotiations within established company parameters.
• Monitor account performance, resolve escalated customer concerns, and foster long-term relationships that support repeat business and satisfaction.
• Prepare forecasts, pipeline updates, and sales performance reporting for leadership while maintaining accurate opportunity data.
• Coach and support inside sales team members, while collaborating with marketing initiatives that help generate leads and strengthen market presence.
• Represent the organization at customer meetings and industry gatherings, with frequent travel to client sites, prospects, trade shows, and company locations.
• Bachelor’s degree in business, engineering, marketing, or a related discipline, or comparable relevant experience.
• At least 5 years of outside B2B sales experience within electronics manufacturing, contract manufacturing, or a similar industrial environment.
• Demonstrated success achieving or surpassing sales goals in a competitive manufacturing setting.
• Strong understanding of electronics manufacturing methods, including assembly, wire and cable harness production, and box build solutions.
• Ability to sell consultatively by translating technical capabilities into business value for customers.
• Experience working cross-functionally with production, engineering, quoting, and customer-facing teams.
• Proficiency in business development, account growth, and managing sales activity with disciplined forecasting and reporting.
• Background selling into industrial instrumentation or water treatment markets is considered an advantage.