Product Marketing Manager

We are looking for a Product Marketing Manager to join a long-term contract opportunity based in California. This role is ideal for an experienced marketer who can translate complex manufacturing execution, enterprise, and AI-related capabilities into compelling market narratives for sophisticated Aerospace & Defense buyers. You will take a hands-on approach to creating messaging, sales content, and launch materials that support extended enterprise sales cycles while partnering closely with product, security, solution engineering, and demand generation teams.

Responsibilities:

• Shape and maintain clear platform positioning and campaign messaging across web content, visual storytelling, and customer-facing sales materials.
• Convert customer insights from interviews, call reviews, and win-loss findings into refined personas, stronger messaging, and updated website content.
• Ensure all outward-facing claims are accurate, approved, and supported by validated proof points and authorized customer references before publication.
• Create business case materials and value-focused tools that help operations, quality, IT, and finance stakeholders evaluate the platform’s impact.
• Produce late-stage sales content that aligns product capabilities to buyer priorities and supports sales opportunities with persuasive decision-making assets.
• Partner with product and security stakeholders to develop compliant security and regulatory content that addresses customer concerns with approved messaging.
• Package practical use-case narratives around customer pain points and collaborate with solution engineering to align demos with those scenarios.
• Build enablement resources such as buyer-specific talk tracks, introductory presentation decks, objection handling guidance, persona-based materials, and demo support content.
• Deliver enablement for new initiatives and sales plays while coordinating with competitive intelligence efforts to strengthen market-facing differentiation.
• Track how content and enablement contribute to pipeline progression, seller adoption, launch readiness, win rates, and sales cycle performance.
• 7+ years of B2B product marketing experience, including senior-level ownership within complex enterprise software environments; experience in manufacturing software is strongly preferred.
• Demonstrated success as a hands-on individual contributor who can independently write, build, and present high-impact marketing and sales assets.
• Strong technical fluency, including the ability to understand product architecture, integrations, and the credibility of product claims and demonstrations.
• Exceptional writing and communication skills with the ability to translate technical advantages into persuasive business value for enterprise buyers.
• Proven experience developing business cases, value narratives, and ROI-focused tools that support long and high-stakes sales cycles.
• Background in product launches, adoption measurement, and pipeline-focused marketing in close partnership with product and engineering teams.
• Practical experience using AI tools in day-to-day work, with sound judgment in reviewing and refining AI-generated output.
• Familiarity with call intelligence platforms such as Gong and comfort working in regulated settings where claims, references, and security content require approval.