Performance Marketing Manager Paid Media Manager

Robert Half Marketing and Creative has an agency client looking for a Performance Marketing Manager to lead paid media strategy and execution for clients in the furniture and design space based in Denver, Colorado. This role focuses on building efficient, insight-driven programs across major advertising platforms while partnering closely with clients and internal teams to support measurable business growth. The ideal candidate brings strong hands-on channel expertise, sharp analytical thinking, and a practical approach to optimizing spend in high-consideration buying environments.

Responsibilities:

• Develop, launch, and oversee paid advertising initiatives across platforms such as Meta, Google Ads, Pinterest, TikTok, LinkedIn, and other relevant channels.
• Manage media budgets across multiple campaigns, adjusting investment levels to support both immediate performance targets and long-term growth objectives.
• Track campaign effectiveness through accurate measurement frameworks, reporting on key performance indicators and evaluating channel-level contribution.
• Work closely with creative and cross-functional team members to align campaign messaging, test new concepts, and improve asset performance while maintaining brand consistency.
• Review account performance regularly to identify inefficiencies, reduce unnecessary spend, and address creative fatigue or targeting gaps.
• Create scalable media strategies for new and existing client accounts by combining performance data, competitive insights, and business goals.
• Communicate recommendations and performance updates to clients clearly, using data to explain decisions and prioritize next steps.
• 5 to 8 years of hands-on experience managing paid media campaigns and budgets directly.
• Strong technical command of Meta Ads Manager and Google Ads, with the ability to execute and optimize campaigns independently.
• Working knowledge of additional paid social and digital advertising platforms, including Pinterest, TikTok, and LinkedIn.
• Experience analyzing campaign performance using spreadsheets and reporting tools such as Excel, Google Sheets, GA4, or Looker Studio.
• Ability to make budget and strategy decisions based on performance data rather than vanity metrics.
• Background in e-commerce advertising is highly valued, especially experience with Shopify environments.
• Interest in the furniture, interiors, or design sector is preferred.